#96314D#96314D
#96314D is a mid, vivid pink. Relative luminance 0.092; OKLCH L 46.9% C 0.136 H 7.2°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).
Color values
| HEX | #96314D |
|---|---|
| RGB | rgb(150, 49, 77) |
| HSL | hsl(343, 51%, 39%) |
| HSV | hsv(343, 67%, 59%) |
| CMYK | cmyk(0%, 67.3%, 48.7%, 41.2%) |
| CIE-LAB | lab(36.40, 44.43, 6.55) |
| CIE-LCH | lch(36.40, 44.91, 8.39°) |
| OKLab | oklab(46.93% 0.1353 0.0171) |
| OKLCH | oklch(46.93% 0.136 7.2) |
| XYZ | xyz(15.0167, 9.2184, 8.0083) |
| Luminance | 0.0922 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 4.80
Purple Red
#990147
ΔE00 5.31
Light Burgundy
#A8415B
ΔE00 5.38
Purplish Red
#B0054B
ΔE00 5.50
Raspberry (survey)
#B00149
ΔE00 5.64
Cranberry
#9E003A
ΔE00 5.86
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96314D #31967A
analogous
#963180 #96314D #964831
triadic
#96314D #4D9631 #314D96
tetradic
#96314D #809631 #31967A #483196
square
#96314D #809631 #31967A #483196
split-complementary
#96314D #319648 #318096
monochromatic
#3A131E #682235 #96314D #C14366 #D1718B
Accessibility & contrast
On white
7.39
#96314D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.84
#96314D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96314D
7.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96314D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96314D | 1.00 | 7.39 | 2.84 | 7.39 |
| #FFFFFF | 7.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.84 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#47494E
Deuteranopia (green-blind)
#625D4B
Tritanopia (blue-blind)
#A3223C
Achromatopsia (no color)
#565656
Design tokens & code
CSS
--color: #96314d; /* rgb */ color: rgb(150, 49, 77); /* oklch */ color: oklch(46.9% 0.136 7.2);
Tailwind
colors: {
custom: {
50: '#ba707e',
500: '#96314d',
950: '#000000',
},
}SCSS
$custom: #96314d; $custom-light: #ba707e; $custom-dark: #000000;
JSON
{
"hex": "#96314d",
"rgb": {
"r": 150,
"g": 49,
"b": 77
},
"hsl": {
"h": 343.366,
"s": 50.754,
"l": 39.02
},
"oklch": {
"l": 0.46926,
"c": 0.13638,
"h": 7.2
},
"luminance": 0.09216
}Semantic roles & 50–950 ramp
primary
#96314D
secondary
#6AB8A3
accent
#DAB34E
background
#FCF7F7
surface
#F8EDEE
border
#D1C8C9
text
#12080A
muted
#817B7C