#96314C#96314C
#96314C is a mid, vivid pink. Relative luminance 0.092; OKLCH L 46.9% C 0.136 H 7.8°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).
Color values
| HEX | #96314C |
|---|---|
| RGB | rgb(150, 49, 76) |
| HSL | hsl(344, 51%, 39%) |
| HSV | hsv(344, 67%, 59%) |
| CMYK | cmyk(0%, 67.3%, 49.3%, 41.2%) |
| CIE-LAB | lab(36.37, 44.34, 7.15) |
| CIE-LCH | lch(36.37, 44.91, 9.17°) |
| OKLab | oklab(46.9% 0.1349 0.0186) |
| OKLCH | oklch(46.9% 0.136 7.8) |
| XYZ | xyz(14.9817, 9.2044, 7.8238) |
| Luminance | 0.0920 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 4.97
Light Burgundy
#A8415B
ΔE00 5.40
Purple Red
#990147
ΔE00 5.42
Purplish Red
#B0054B
ΔE00 5.49
Raspberry (survey)
#B00149
ΔE00 5.60
Cranberry
#9E003A
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96314C #31967B
analogous
#96317F #96314C #964831
triadic
#96314C #4C9631 #314C96
tetradic
#96314C #7F9631 #31967B #483196
square
#96314C #7F9631 #31967B #483196
split-complementary
#96314C #319648 #317F96
monochromatic
#3A131D #682235 #96314C #C14365 #D1718A
Accessibility & contrast
On white
7.39
#96314C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.84
#96314C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96314C
7.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96314C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96314C | 1.00 | 7.39 | 2.84 | 7.39 |
| #FFFFFF | 7.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.84 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#48494D
Deuteranopia (green-blind)
#625D4A
Tritanopia (blue-blind)
#A3213C
Achromatopsia (no color)
#565656
Design tokens & code
CSS
--color: #96314c; /* rgb */ color: rgb(150, 49, 76); /* oklch */ color: oklch(46.9% 0.136 7.8);
Tailwind
colors: {
custom: {
50: '#ba707d',
500: '#96314c',
950: '#000000',
},
}SCSS
$custom: #96314c; $custom-light: #ba707d; $custom-dark: #000000;
JSON
{
"hex": "#96314c",
"rgb": {
"r": 150,
"g": 49,
"b": 76
},
"hsl": {
"h": 343.96,
"s": 50.754,
"l": 39.02
},
"oklch": {
"l": 0.46898,
"c": 0.13619,
"h": 7.8
},
"luminance": 0.09202
}Semantic roles & 50–950 ramp
primary
#96314C
secondary
#6AB8A4
accent
#DAB54E
background
#FCF7F7
surface
#F8EDEE
border
#D1C8C9
text
#120809
muted
#817B7B