#96314B#96314B
#96314B is a mid, vivid pink. Relative luminance 0.092; OKLCH L 46.9% C 0.136 H 8.5°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).
Color values
| HEX | #96314B |
|---|---|
| RGB | rgb(150, 49, 75) |
| HSL | hsl(345, 51%, 39%) |
| HSV | hsv(345, 67%, 59%) |
| CMYK | cmyk(0%, 67.3%, 50%, 41.2%) |
| CIE-LAB | lab(36.35, 44.24, 7.76) |
| CIE-LCH | lch(36.35, 44.92, 9.95°) |
| OKLab | oklab(46.87% 0.1345 0.0201) |
| OKLCH | oklch(46.87% 0.136 8.5) |
| XYZ | xyz(14.9472, 9.1906, 7.6421) |
| Luminance | 0.0919 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 5.15
Light Burgundy
#A8415B
ΔE00 5.44
Purplish Red
#B0054B
ΔE00 5.50
Cranberry
#9E003A
ΔE00 5.53
Purple Red
#990147
ΔE00 5.55
Raspberry (survey)
#B00149
ΔE00 5.58
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96314B #31967C
analogous
#96317E #96314B #964931
triadic
#96314B #4B9631 #314B96
tetradic
#96314B #7E9631 #31967C #493196
square
#96314B #7E9631 #31967C #493196
split-complementary
#96314B #319649 #317E96
monochromatic
#3A131D #682234 #96314B #C14363 #D17189
Accessibility & contrast
On white
7.40
#96314B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.84
#96314B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96314B
7.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96314B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96314B | 1.00 | 7.40 | 2.84 | 7.40 |
| #FFFFFF | 7.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.84 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#48494C
Deuteranopia (green-blind)
#625D49
Tritanopia (blue-blind)
#A3213B
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #96314b; /* rgb */ color: rgb(150, 49, 75); /* oklch */ color: oklch(46.9% 0.136 8.5);
Tailwind
colors: {
custom: {
50: '#ba707d',
500: '#96314b',
950: '#000000',
},
}SCSS
$custom: #96314b; $custom-light: #ba707d; $custom-dark: #000000;
JSON
{
"hex": "#96314b",
"rgb": {
"r": 150,
"g": 49,
"b": 75
},
"hsl": {
"h": 344.554,
"s": 50.754,
"l": 39.02
},
"oklch": {
"l": 0.46869,
"c": 0.136,
"h": 8.5
},
"luminance": 0.09189
}Semantic roles & 50–950 ramp
primary
#96314B
secondary
#6AB8A4
accent
#DAB64E
background
#FCF7F7
surface
#F8EDEE
border
#D1C8C9
text
#120809
muted
#817B7B