#96314A#96314A
#96314A is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.8% C 0.136 H 9.1°. Best body text is #FFFFFF at 7.41:1 contrast (WCAG AA passes).
Color values
| HEX | #96314A |
|---|---|
| RGB | rgb(150, 49, 74) |
| HSL | hsl(345, 51%, 39%) |
| HSV | hsv(345, 67%, 59%) |
| CMYK | cmyk(0%, 67.3%, 50.7%, 41.2%) |
| CIE-LAB | lab(36.32, 44.15, 8.36) |
| CIE-LCH | lch(36.32, 44.93, 10.72°) |
| OKLab | oklab(46.84% 0.1341 0.0216) |
| OKLCH | oklch(46.84% 0.136 9.1) |
| XYZ | xyz(14.9132, 9.1770, 7.4632) |
| Luminance | 0.0917 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Berry
#990F4B
ΔE00 5.36
Cranberry
#9E003A
ΔE00 5.38
Light Burgundy
#A8415B
ΔE00 5.51
Purplish Red
#B0054B
ΔE00 5.53
Raspberry (survey)
#B00149
ΔE00 5.59
Purple Red
#990147
ΔE00 5.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96314A #31967D
analogous
#96317D #96314A #964B31
triadic
#96314A #4A9631 #314A96
tetradic
#96314A #7D9631 #31967D #4B3196
square
#96314A #7D9631 #31967D #4B3196
split-complementary
#96314A #31964B #317D96
monochromatic
#3A131C #682233 #96314A #C14362 #D17189
Accessibility & contrast
On white
7.41
#96314A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.83
#96314A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96314A
7.41:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96314A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96314A | 1.00 | 7.41 | 2.83 | 7.41 |
| #FFFFFF | 7.41 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.83 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.41 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#48494A
Deuteranopia (green-blind)
#625D48
Tritanopia (blue-blind)
#A3203B
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #96314a; /* rgb */ color: rgb(150, 49, 74); /* oklch */ color: oklch(46.8% 0.136 9.1);
Tailwind
colors: {
custom: {
50: '#ba707c',
500: '#96314a',
950: '#000000',
},
}SCSS
$custom: #96314a; $custom-light: #ba707c; $custom-dark: #000000;
JSON
{
"hex": "#96314a",
"rgb": {
"r": 150,
"g": 49,
"b": 74
},
"hsl": {
"h": 345.149,
"s": 50.754,
"l": 39.02
},
"oklch": {
"l": 0.46842,
"c": 0.13583,
"h": 9.1
},
"luminance": 0.09175
}Semantic roles & 50–950 ramp
primary
#96314A
secondary
#6AB8A5
accent
#DAB74E
background
#FCF7F7
surface
#F8EDEE
border
#D1C8C9
text
#120809
muted
#817B7B