#96311D#96311D

#96311D is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.0% C 0.139 H 33.1°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#96311D
RGB	rgb(150, 49, 29)
HSL	hsl(10, 68%, 35%)
HSV	hsv(10, 81%, 59%)
CMYK	cmyk(0%, 67.3%, 80.7%, 41.2%)
CIE-LAB	lab(35.54, 41.27, 35.03)
CIE-LCH	lch(35.54, 54.13, 40.33°)
OKLab	oklab(46% 0.1167 0.0762)
OKLCH	oklch(46% 0.139 33.1)
XYZ	xyz(13.8993, 8.7714, 2.1233)
Luminance	0.0877 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96311D #1D8296

analogous

#961D46 #96311D #966D1D

triadic

#96311D #1D9631 #311D96

tetradic

#96311D #46961D #1D8296 #6D1D96

square

#96311D #46961D #1D8296 #6D1D96

split-complementary

#96311D #1D966D #1D4696

monochromatic

#2F0F09 #632013 #96311D #C94227 #DD6850

Accessibility & contrast

On white

7.63

#96311D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#96311D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96311D

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96311D	#FFFFFF	#000000	##FFFFFF
##96311D	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E451A

Deuteranopia (green-blind)

#675C19

Tritanopia (blue-blind)

#A5132D

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #96311d;
/* rgb */ color: rgb(150, 49, 29);
/* oklch */ color: oklch(46.0% 0.139 33.1);

Tailwind

colors: {
  custom: {
    50: '#bd6f5a',
    500: '#96311d',
    950: '#000000',
  },
}

SCSS

$custom: #96311d;
$custom-light: #bd6f5a;
$custom-dark: #000000;

JSON

{
  "hex": "#96311d",
  "rgb": {
    "r": 150,
    "g": 49,
    "b": 29
  },
  "hsl": {
    "h": 9.917,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.46004,
    "c": 0.13935,
    "h": 33.1
  },
  "luminance": 0.08769
}

Semantic roles & 50–950 ramp

primary

#96311D

secondary

#4FADC0

accent

#CEEA3D

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#130804

muted

#827B79

Preview Lab

Preview with #96311D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →