#96311C#96311C

#96311C is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.0% C 0.140 H 33.5°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#96311C
RGB	rgb(150, 49, 28)
HSL	hsl(10, 69%, 35%)
HSV	hsv(10, 81%, 59%)
CMYK	cmyk(0%, 67.3%, 81.3%, 41.2%)
CIE-LAB	lab(35.53, 41.23, 35.56)
CIE-LCH	lch(35.53, 54.45, 40.78°)
OKLab	oklab(45.99% 0.1164 0.077)
OKLCH	oklch(45.99% 0.14 33.5)
XYZ	xyz(13.8872, 8.7665, 2.0593)
Luminance	0.0876 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96311C #1C8196

analogous

#961C44 #96311C #966E1C

triadic

#96311C #1C9631 #311C96

tetradic

#96311C #44961C #1C8196 #6E1C96

square

#96311C #44961C #1C8196 #6E1C96

split-complementary

#96311C #1C966E #1C4496

monochromatic

#2F0F09 #622012 #96311C #CA4226 #DE674E

Accessibility & contrast

On white

7.63

#96311C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#96311C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96311C

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96311C	#FFFFFF	#000000	##FFFFFF
##96311C	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4519

Deuteranopia (green-blind)

#675C18

Tritanopia (blue-blind)

#A5132D

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #96311c;
/* rgb */ color: rgb(150, 49, 28);
/* oklch */ color: oklch(46.0% 0.140 33.5);

Tailwind

colors: {
  custom: {
    50: '#bd6f5a',
    500: '#96311c',
    950: '#000000',
  },
}

SCSS

$custom: #96311c;
$custom-light: #bd6f5a;
$custom-dark: #000000;

JSON

{
  "hex": "#96311c",
  "rgb": {
    "r": 150,
    "g": 49,
    "b": 28
  },
  "hsl": {
    "h": 10.328,
    "s": 68.539,
    "l": 34.902
  },
  "oklch": {
    "l": 0.45994,
    "c": 0.13955,
    "h": 33.5
  },
  "luminance": 0.08764
}

Semantic roles & 50–950 ramp

primary

#96311C

secondary

#4DADC1

accent

#CDEB3C

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#130804

muted

#827B79

Preview Lab

Preview with #96311C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →