#96301F#96301F

#96301F is a mid, vivid red. Relative luminance 0.087; OKLCH L 45.9% C 0.140 H 32.0°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#96301F
RGB	rgb(150, 48, 31)
HSL	hsl(9, 66%, 35%)
HSV	hsv(9, 79%, 59%)
CMYK	cmyk(0%, 68%, 79.3%, 41.2%)
CIE-LAB	lab(35.40, 41.78, 33.78)
CIE-LCH	lch(35.40, 53.73, 38.96°)
OKLab	oklab(45.9% 0.1187 0.0741)
OKLCH	oklch(45.9% 0.14 32)
XYZ	xyz(13.8835, 8.6989, 2.2441)
Luminance	0.0870 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96301F #1F8596

analogous

#961F4A #96301F #966B1F

triadic

#96301F #1F9630 #301F96

tetradic

#96301F #4A961F #1F8596 #6B1F96

square

#96301F #4A961F #1F8596 #6B1F96

split-complementary

#96301F #1F966B #1F4A96

monochromatic

#31100A #632015 #96301F #C94029 #DC6754

Accessibility & contrast

On white

7.67

#96301F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#96301F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96301F

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96301F	#FFFFFF	#000000	##FFFFFF
##96301F	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D451C

Deuteranopia (green-blind)

#675C1B

Tritanopia (blue-blind)

#A5112D

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #96301f;
/* rgb */ color: rgb(150, 48, 31);
/* oklch */ color: oklch(45.9% 0.140 32.0);

Tailwind

colors: {
  custom: {
    50: '#bd6e5c',
    500: '#96301f',
    950: '#000000',
  },
}

SCSS

$custom: #96301f;
$custom-light: #bd6e5c;
$custom-dark: #000000;

JSON

{
  "hex": "#96301f",
  "rgb": {
    "r": 150,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 8.571,
    "s": 65.746,
    "l": 35.49
  },
  "oklch": {
    "l": 0.45903,
    "c": 0.13989,
    "h": 32
  },
  "luminance": 0.08697
}

Semantic roles & 50–950 ramp

primary

#96301F

secondary

#52AFBF

accent

#D0E93F

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#130704

muted

#827A79

Preview Lab

Preview with #96301F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →