#963018#963018

#963018 is a mid, vivid red. Relative luminance 0.087; OKLCH L 45.8% C 0.141 H 34.4°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#963018
RGB	rgb(150, 48, 24)
HSL	hsl(11, 72%, 34%)
HSV	hsv(11, 84%, 59%)
CMYK	cmyk(0%, 68%, 84%, 41.2%)
CIE-LAB	lab(35.33, 41.54, 37.46)
CIE-LCH	lch(35.33, 55.94, 42.05°)
OKLab	oklab(45.83% 0.1166 0.0798)
OKLCH	oklch(45.83% 0.141 34.4)
XYZ	xyz(13.8011, 8.6659, 1.8100)
Luminance	0.0866 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963018 #187E96

analogous

#96183F #963018 #966F18

triadic

#963018 #189630 #301896

tetradic

#963018 #3F9618 #187E96 #6F1896

square

#963018 #3F9618 #187E96 #6F1896

split-complementary

#963018 #18966F #183F96

monochromatic

#2C0E07 #611F10 #963018 #CB4120 #E26447

Accessibility & contrast

On white

7.68

#963018 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#963018 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963018

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963018	#FFFFFF	#000000	##FFFFFF
##963018	1.00	7.68	2.73	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4514

Deuteranopia (green-blind)

#675B13

Tritanopia (blue-blind)

#A60F2B

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #963018;
/* rgb */ color: rgb(150, 48, 24);
/* oklch */ color: oklch(45.8% 0.141 34.4);

Tailwind

colors: {
  custom: {
    50: '#bd6e57',
    500: '#963018',
    950: '#000000',
  },
}

SCSS

$custom: #963018;
$custom-light: #bd6e57;
$custom-dark: #000000;

JSON

{
  "hex": "#963018",
  "rgb": {
    "r": 150,
    "g": 48,
    "b": 24
  },
  "hsl": {
    "h": 11.429,
    "s": 72.414,
    "l": 34.118
  },
  "oklch": {
    "l": 0.45834,
    "c": 0.14128,
    "h": 34.4
  },
  "luminance": 0.08664
}

Semantic roles & 50–950 ramp

primary

#963018

secondary

#47ABC3

accent

#CCEF39

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140703

muted

#827A78

Preview Lab

Preview with #963018

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →