#962740#962740
#962740 is a mid, vivid red. Relative luminance 0.083; OKLCH L 45.5% C 0.146 H 12.3°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).
Color values
| HEX | #962740 |
|---|---|
| RGB | rgb(150, 39, 64) |
| HSL | hsl(346, 59%, 37%) |
| HSV | hsv(346, 74%, 59%) |
| CMYK | cmyk(0%, 74%, 57.3%, 41.2%) |
| CIE-LAB | lab(34.61, 47.33, 12.43) |
| CIE-LCH | lch(34.61, 48.94, 14.72°) |
| OKLab | oklab(45.49% 0.143 0.0311) |
| OKLCH | oklch(45.49% 0.146 12.3) |
| XYZ | xyz(14.2300, 8.3072, 5.7036) |
| Luminance | 0.0830 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.36
Rouge
#AB1239
ΔE00 4.78
Red Wine
#8C0034
ΔE00 4.83
Raspberry (survey)
#B00149
ΔE00 5.36
Purplish Red
#B0054B
ΔE00 5.53
Purple Red
#990147
ΔE00 5.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#962740 #27967D
analogous
#962778 #962740 #964527
triadic
#962740 #409627 #274096
tetradic
#962740 #789627 #27967D #452796
square
#962740 #789627 #27967D #452796
split-complementary
#962740 #279645 #277896
monochromatic
#350E17 #651A2B #962740 #C73455 #D6617C
Accessibility & contrast
On white
7.89
#962740 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.66
#962740 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #962740
7.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##962740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##962740 | 1.00 | 7.89 | 2.66 | 7.89 |
| #FFFFFF | 7.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#444340
Deuteranopia (green-blind)
#605A3D
Tritanopia (blue-blind)
#A40831
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #962740; /* rgb */ color: rgb(150, 39, 64); /* oklch */ color: oklch(45.5% 0.146 12.3);
Tailwind
colors: {
custom: {
50: '#bb6a74',
500: '#962740',
950: '#000000',
},
}SCSS
$custom: #962740; $custom-light: #bb6a74; $custom-dark: #000000;
JSON
{
"hex": "#962740",
"rgb": {
"r": 150,
"g": 39,
"b": 64
},
"hsl": {
"h": 346.486,
"s": 58.73,
"l": 37.059
},
"oklch": {
"l": 0.45493,
"c": 0.14631,
"h": 12.3
},
"luminance": 0.08305
}Semantic roles & 50–950 ramp
primary
#962740
secondary
#5DBCA6
accent
#E2BF46
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B