#962740#962740

#962740 is a mid, vivid red. Relative luminance 0.083; OKLCH L 45.5% C 0.146 H 12.3°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX#962740
RGBrgb(150, 39, 64)
HSLhsl(346, 59%, 37%)
HSVhsv(346, 74%, 59%)
CMYKcmyk(0%, 74%, 57.3%, 41.2%)
CIE-LABlab(34.61, 47.33, 12.43)
CIE-LCHlch(34.61, 48.94, 14.72°)
OKLaboklab(45.49% 0.143 0.0311)
OKLCHoklch(45.49% 0.146 12.3)
XYZxyz(14.2300, 8.3072, 5.7036)
Luminance0.0830 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#962740 #27967D
analogous
#962778 #962740 #964527
triadic
#962740 #409627 #274096
tetradic
#962740 #789627 #27967D #452796
square
#962740 #789627 #27967D #452796
split-complementary
#962740 #279645 #277896
monochromatic
#350E17 #651A2B #962740 #C73455 #D6617C

Accessibility & contrast

On white

7.89
#962740 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.66
#962740 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #962740
7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##962740#FFFFFF#000000##FFFFFF
##9627401.007.892.667.89
#FFFFFF7.891.0021.001.00
#0000002.6621.001.0021.00
##FFFFFF7.891.0021.001.00

Color blindness preview

Protanopia (red-blind)
#444340
Deuteranopia (green-blind)
#605A3D
Tritanopia (blue-blind)
#A40831
Achromatopsia (no color)
#515151

Design tokens & code

CSS
--color: #962740;
/* rgb */ color: rgb(150, 39, 64);
/* oklch */ color: oklch(45.5% 0.146 12.3);
Tailwind
colors: {
  custom: {
    50: '#bb6a74',
    500: '#962740',
    950: '#000000',
  },
}
SCSS
$custom: #962740;
$custom-light: #bb6a74;
$custom-dark: #000000;
JSON
{
  "hex": "#962740",
  "rgb": {
    "r": 150,
    "g": 39,
    "b": 64
  },
  "hsl": {
    "h": 346.486,
    "s": 58.73,
    "l": 37.059
  },
  "oklch": {
    "l": 0.45493,
    "c": 0.14631,
    "h": 12.3
  },
  "luminance": 0.08305
}

Semantic roles & 50–950 ramp

primary
#962740
secondary
#5DBCA6
accent
#E2BF46
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B

Preview Lab

Preview with #962740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#962740 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva