#96273D#96273D

#96273D is a mid, vivid red. Relative luminance 0.083; OKLCH L 45.4% C 0.146 H 14.0°. Best body text is #FFFFFF at 7.91:1 contrast (WCAG AA passes).

Color values

HEX	#96273D
RGB	rgb(150, 39, 61)
HSL	hsl(348, 59%, 37%)
HSV	hsv(348, 74%, 59%)
CMYK	cmyk(0%, 74%, 59.3%, 41.2%)
CIE-LAB	lab(34.55, 47.10, 14.28)
CIE-LCH	lch(34.55, 49.22, 16.87°)
OKLab	oklab(45.42% 0.1417 0.0353)
OKLCH	oklch(45.42% 0.146 14)
XYZ	xyz(14.1469, 8.2740, 5.2661)
Luminance	0.0827 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96273D #279680

analogous

#962775 #96273D #964927

triadic

#96273D #3D9627 #273D96

tetradic

#96273D #759627 #279680 #492796

square

#96273D #759627 #279680 #492796

split-complementary

#96273D #279649 #277596

monochromatic

#350E15 #651A29 #96273D #C73451 #D66178

Accessibility & contrast

On white

7.91

#96273D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#96273D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96273D

7.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96273D	#FFFFFF	#000000	##FFFFFF
##96273D	1.00	7.91	2.65	7.91
#FFFFFF	7.91	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#44433D

Deuteranopia (green-blind)

#615A3A

Tritanopia (blue-blind)

#A40630

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #96273d;
/* rgb */ color: rgb(150, 39, 61);
/* oklch */ color: oklch(45.4% 0.146 14.0);

Tailwind

colors: {
  custom: {
    50: '#bb6a72',
    500: '#96273d',
    950: '#000000',
  },
}

SCSS

$custom: #96273d;
$custom-light: #bb6a72;
$custom-dark: #000000;

JSON

{
  "hex": "#96273d",
  "rgb": {
    "r": 150,
    "g": 39,
    "b": 61
  },
  "hsl": {
    "h": 348.108,
    "s": 58.73,
    "l": 37.059
  },
  "oklch": {
    "l": 0.45421,
    "c": 0.14608,
    "h": 14
  },
  "luminance": 0.08272
}

Semantic roles & 50–950 ramp

primary

#96273D

secondary

#5DBCA9

accent

#E2C346

background

#FCF6F6

surface

#F8ECEC

border

#D1C7C7

text

#130707

muted

#827A7A

Preview Lab

Preview with #96273D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →