#96273C#96273C
#96273C is a mid, vivid red. Relative luminance 0.083; OKLCH L 45.4% C 0.146 H 14.6°. Best body text is #FFFFFF at 7.92:1 contrast (WCAG AA passes).
Color values
| HEX | #96273C |
|---|---|
| RGB | rgb(150, 39, 60) |
| HSL | hsl(349, 59%, 37%) |
| HSV | hsv(349, 74%, 59%) |
| CMYK | cmyk(0%, 74%, 60%, 41.2%) |
| CIE-LAB | lab(34.53, 47.03, 14.90) |
| CIE-LCH | lch(34.53, 49.33, 17.58°) |
| OKLab | oklab(45.4% 0.1413 0.0367) |
| OKLCH | oklch(45.4% 0.146 14.6) |
| XYZ | xyz(14.1202, 8.2633, 5.1255) |
| Luminance | 0.0826 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.66
Rouge
#AB1239
ΔE00 4.16
Red Wine
#8C0034
ΔE00 5.16
Raspberry (survey)
#B00149
ΔE00 6.10
Purplish Red
#B0054B
ΔE00 6.36
Purple Red
#990147
ΔE00 6.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96273C #279681
analogous
#962773 #96273C #964A27
triadic
#96273C #3C9627 #273C96
tetradic
#96273C #739627 #279681 #4A2796
square
#96273C #739627 #279681 #4A2796
split-complementary
#96273C #27964A #277396
monochromatic
#350E15 #651A29 #96273C #C7344F #D66177
Accessibility & contrast
On white
7.92
#96273C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.65
#96273C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96273C
7.92:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96273C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96273C | 1.00 | 7.92 | 2.65 | 7.92 |
| #FFFFFF | 7.92 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.92 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#44433C
Deuteranopia (green-blind)
#615A39
Tritanopia (blue-blind)
#A40530
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #96273c; /* rgb */ color: rgb(150, 39, 60); /* oklch */ color: oklch(45.4% 0.146 14.6);
Tailwind
colors: {
custom: {
50: '#bb6a71',
500: '#96273c',
950: '#000000',
},
}SCSS
$custom: #96273c; $custom-light: #bb6a71; $custom-dark: #000000;
JSON
{
"hex": "#96273c",
"rgb": {
"r": 150,
"g": 39,
"b": 60
},
"hsl": {
"h": 348.649,
"s": 58.73,
"l": 37.059
},
"oklch": {
"l": 0.45398,
"c": 0.14602,
"h": 14.6
},
"luminance": 0.08261
}Semantic roles & 50–950 ramp
primary
#96273C
secondary
#5DBCAA
accent
#E2C446
background
#FCF6F6
surface
#F8ECEC
border
#D1C7C7
text
#130707
muted
#827A7A