#96263B#96263B
#96263B is a mid, vivid red. Relative luminance 0.082; OKLCH L 45.3% C 0.147 H 14.9°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).
Color values
| HEX | #96263B |
|---|---|
| RGB | rgb(150, 38, 59) |
| HSL | hsl(349, 60%, 37%) |
| HSV | hsv(349, 75%, 59%) |
| CMYK | cmyk(0%, 74.7%, 60.7%, 41.2%) |
| CIE-LAB | lab(34.37, 47.33, 15.34) |
| CIE-LCH | lch(34.37, 49.75, 17.96°) |
| OKLab | oklab(45.28% 0.1421 0.0377) |
| OKLCH | oklch(45.28% 0.147 14.9) |
| XYZ | xyz(14.0616, 8.1880, 4.9768) |
| Luminance | 0.0819 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.62
Rouge
#AB1239
ΔE00 4.07
Red Wine
#8C0034
ΔE00 5.11
Raspberry (survey)
#B00149
ΔE00 6.20
Purplish Red
#B0054B
ΔE00 6.47
Purple Red
#990147
ΔE00 7.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96263B #269681
analogous
#962673 #96263B #964926
triadic
#96263B #3B9626 #263B96
tetradic
#96263B #739626 #269681 #492696
square
#96263B #739626 #269681 #492696
split-complementary
#96263B #269649 #267396
monochromatic
#340D15 #651A28 #96263B #C7324E #D76076
Accessibility & contrast
On white
7.96
#96263B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.64
#96263B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96263B
7.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96263B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96263B | 1.00 | 7.96 | 2.64 | 7.96 |
| #FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#44423B
Deuteranopia (green-blind)
#615938
Tritanopia (blue-blind)
#A4022F
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #96263b; /* rgb */ color: rgb(150, 38, 59); /* oklch */ color: oklch(45.3% 0.147 14.9);
Tailwind
colors: {
custom: {
50: '#bb6a70',
500: '#96263b',
950: '#000000',
},
}SCSS
$custom: #96263b; $custom-light: #bb6a70; $custom-dark: #000000;
JSON
{
"hex": "#96263b",
"rgb": {
"r": 150,
"g": 38,
"b": 59
},
"hsl": {
"h": 348.75,
"s": 59.574,
"l": 36.863
},
"oklch": {
"l": 0.45277,
"c": 0.14702,
"h": 14.9
},
"luminance": 0.08186
}Semantic roles & 50–950 ramp
primary
#96263B
secondary
#5CBCAA
accent
#E3C545
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130707
muted
#827A7A