#962540#962540
#962540 is a mid, vivid red. Relative luminance 0.082; OKLCH L 45.3% C 0.148 H 11.8°. Best body text is #FFFFFF at 7.97:1 contrast (WCAG AA passes).
Color values
| HEX | #962540 |
|---|---|
| RGB | rgb(150, 37, 64) |
| HSL | hsl(346, 60%, 37%) |
| HSV | hsv(346, 75%, 59%) |
| CMYK | cmyk(0%, 75.3%, 57.3%, 41.2%) |
| CIE-LAB | lab(34.35, 48.06, 12.08) |
| CIE-LCH | lch(34.35, 49.55, 14.11°) |
| OKLab | oklab(45.3% 0.1453 0.0303) |
| OKLCH | oklch(45.3% 0.148 11.8) |
| XYZ | xyz(14.1660, 8.1793, 5.6823) |
| Luminance | 0.0818 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.09
Red Wine
#8C0034
ΔE00 4.52
Rouge
#AB1239
ΔE00 4.89
Raspberry (survey)
#B00149
ΔE00 5.18
Purple Red
#990147
ΔE00 5.32
Purplish Red
#B0054B
ΔE00 5.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#962540 #25967B
analogous
#962579 #962540 #964325
triadic
#962540 #409625 #254096
tetradic
#962540 #799625 #25967B #432596
square
#962540 #799625 #25967B #432596
split-complementary
#962540 #259643 #257996
monochromatic
#340D16 #65192B #962540 #C73155 #D75E7B
Accessibility & contrast
On white
7.97
#962540 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.64
#962540 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #962540
7.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##962540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##962540 | 1.00 | 7.97 | 2.64 | 7.97 |
| #FFFFFF | 7.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#434240
Deuteranopia (green-blind)
#60593D
Tritanopia (blue-blind)
#A40330
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #962540; /* rgb */ color: rgb(150, 37, 64); /* oklch */ color: oklch(45.3% 0.148 11.8);
Tailwind
colors: {
custom: {
50: '#bb6974',
500: '#962540',
950: '#000000',
},
}SCSS
$custom: #962540; $custom-light: #bb6974; $custom-dark: #000000;
JSON
{
"hex": "#962540",
"rgb": {
"r": 150,
"g": 37,
"b": 64
},
"hsl": {
"h": 345.664,
"s": 60.428,
"l": 36.667
},
"oklch": {
"l": 0.453,
"c": 0.14842,
"h": 11.8
},
"luminance": 0.08177
}Semantic roles & 50–950 ramp
primary
#962540
secondary
#5BBCA5
accent
#E4BD44
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B