#962440#962440
#962440 is a mid, vivid red. Relative luminance 0.081; OKLCH L 45.2% C 0.149 H 11.5°. Best body text is #FFFFFF at 8.01:1 contrast (WCAG AA passes).
Color values
| HEX | #962440 |
|---|---|
| RGB | rgb(150, 36, 64) |
| HSL | hsl(345, 61%, 36%) |
| HSV | hsv(345, 76%, 59%) |
| CMYK | cmyk(0%, 76%, 57.3%, 41.2%) |
| CIE-LAB | lab(34.23, 48.41, 11.90) |
| CIE-LCH | lch(34.23, 49.85, 13.82°) |
| OKLab | oklab(45.21% 0.1464 0.0299) |
| OKLCH | oklch(45.21% 0.149 11.5) |
| XYZ | xyz(14.1353, 8.1180, 5.6721) |
| Luminance | 0.0812 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 2.97
Red Wine
#8C0034
ΔE00 4.38
Rouge
#AB1239
ΔE00 4.95
Raspberry (survey)
#B00149
ΔE00 5.10
Purple Red
#990147
ΔE00 5.14
Purplish Red
#B0054B
ΔE00 5.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#962440 #24967A
analogous
#962479 #962440 #964124
triadic
#962440 #409624 #244096
tetradic
#962440 #799624 #24967A #412496
square
#962440 #799624 #24967A #412496
split-complementary
#962440 #249641 #247996
monochromatic
#330C16 #65182B #962440 #C73055 #D85C7B
Accessibility & contrast
On white
8.01
#962440 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.62
#962440 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #962440
8.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##962440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##962440 | 1.00 | 8.01 | 2.62 | 8.01 |
| #FFFFFF | 8.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#424240
Deuteranopia (green-blind)
#5F593D
Tritanopia (blue-blind)
#A40030
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #962440; /* rgb */ color: rgb(150, 36, 64); /* oklch */ color: oklch(45.2% 0.149 11.5);
Tailwind
colors: {
custom: {
50: '#bb6974',
500: '#962440',
950: '#000000',
},
}SCSS
$custom: #962440; $custom-light: #bb6974; $custom-dark: #000000;
JSON
{
"hex": "#962440",
"rgb": {
"r": 150,
"g": 36,
"b": 64
},
"hsl": {
"h": 345.263,
"s": 61.29,
"l": 36.471
},
"oklch": {
"l": 0.45206,
"c": 0.14945,
"h": 11.5
},
"luminance": 0.08116
}Semantic roles & 50–950 ramp
primary
#962440
secondary
#59BDA4
accent
#E4BD43
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B