#961940#961940
#961940 is a dark, vivid pink. Relative luminance 0.075; OKLCH L 44.3% C 0.159 H 9.3°. Best body text is #FFFFFF at 8.37:1 contrast (WCAG AA passes).
Color values
| HEX | #961940 |
|---|---|
| RGB | rgb(150, 25, 64) |
| HSL | hsl(341, 71%, 34%) |
| HSV | hsv(341, 83%, 59%) |
| CMYK | cmyk(0%, 83.3%, 57.3%, 41.2%) |
| CIE-LAB | lab(33.03, 51.79, 10.26) |
| CIE-LCH | lch(33.03, 52.79, 11.20°) |
| OKLab | oklab(44.32% 0.1573 0.0259) |
| OKLCH | oklch(44.32% 0.159 9.3) |
| XYZ | xyz(13.8521, 7.5515, 5.5777) |
| Luminance | 0.0755 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.45
Red Wine
#8C0034
ΔE00 3.35
Purple Red
#990147
ΔE00 3.45
Berry
#990F4B
ΔE00 3.83
Raspberry (survey)
#B00149
ΔE00 4.75
Purplish Red
#B0054B
ΔE00 4.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#961940 #19966F
analogous
#96197F #961940 #963119
triadic
#961940 #409619 #194096
tetradic
#961940 #7F9619 #19966F #311996
square
#961940 #7F9619 #19966F #311996
split-complementary
#961940 #199631 #197F96
monochromatic
#2D0813 #62102A #961940 #CA2256 #E14978
Accessibility & contrast
On white
8.37
#961940 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.51
#961940 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #961940
8.37:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##961940 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##961940 | 1.00 | 8.37 | 2.51 | 8.37 |
| #FFFFFF | 8.37 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.37 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D3E41
Deuteranopia (green-blind)
#5D573D
Tritanopia (blue-blind)
#A4002B
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #961940; /* rgb */ color: rgb(150, 25, 64); /* oklch */ color: oklch(44.3% 0.159 9.3);
Tailwind
colors: {
custom: {
50: '#bb6574',
500: '#961940',
950: '#000000',
},
}SCSS
$custom: #961940; $custom-light: #bb6574; $custom-dark: #000000;
JSON
{
"hex": "#961940",
"rgb": {
"r": 150,
"g": 25,
"b": 64
},
"hsl": {
"h": 341.28,
"s": 71.429,
"l": 34.314
},
"oklch": {
"l": 0.44324,
"c": 0.15946,
"h": 9.3
},
"luminance": 0.07549
}Semantic roles & 50–950 ramp
primary
#961940
secondary
#49C29C
accent
#EEB63A
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130608
muted
#827A7B