#961740#961740
#961740 is a dark, vivid pink. Relative luminance 0.075; OKLCH L 44.2% C 0.161 H 9.0°. Best body text is #FFFFFF at 8.42:1 contrast (WCAG AA passes).
Color values
| HEX | #961740 |
|---|---|
| RGB | rgb(150, 23, 64) |
| HSL | hsl(341, 73%, 34%) |
| HSV | hsv(341, 85%, 59%) |
| CMYK | cmyk(0%, 84.7%, 57.3%, 41.2%) |
| CIE-LAB | lab(32.85, 52.30, 10.01) |
| CIE-LCH | lch(32.85, 53.25, 10.84°) |
| OKLab | oklab(44.19% 0.159 0.0253) |
| OKLCH | oklch(44.19% 0.161 9) |
| XYZ | xyz(13.8109, 7.4690, 5.5639) |
| Luminance | 0.0747 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.47
Purple Red
#990147
ΔE00 3.21
Red Wine
#8C0034
ΔE00 3.26
Berry
#990F4B
ΔE00 3.64
Raspberry (survey)
#B00149
ΔE00 4.75
Purplish Red
#B0054B
ΔE00 4.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#961740 #17966D
analogous
#961780 #961740 #962E17
triadic
#961740 #409617 #174096
tetradic
#961740 #809617 #17966D #2E1796
square
#961740 #809617 #17966D #2E1796
split-complementary
#961740 #17962E #178096
monochromatic
#2C0713 #610F29 #961740 #CB1F57 #E24578
Accessibility & contrast
On white
8.42
#961740 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.49
#961740 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #961740
8.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##961740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##961740 | 1.00 | 8.42 | 2.49 | 8.42 |
| #FFFFFF | 8.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3C3D41
Deuteranopia (green-blind)
#5C563D
Tritanopia (blue-blind)
#A4002A
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #961740; /* rgb */ color: rgb(150, 23, 64); /* oklch */ color: oklch(44.2% 0.161 9.0);
Tailwind
colors: {
custom: {
50: '#bb6474',
500: '#961740',
950: '#000000',
},
}SCSS
$custom: #961740; $custom-light: #bb6474; $custom-dark: #000000;
JSON
{
"hex": "#961740",
"rgb": {
"r": 150,
"g": 23,
"b": 64
},
"hsl": {
"h": 340.63,
"s": 73.41,
"l": 33.922
},
"oklch": {
"l": 0.44192,
"c": 0.16099,
"h": 9
},
"luminance": 0.07467
}Semantic roles & 50–950 ramp
primary
#961740
secondary
#45C39B
accent
#F0B538
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130608
muted
#827A7B