#954440#954440

#954440 is a mid, moderate red. Relative luminance 0.109; OKLCH L 49.1% C 0.110 H 24.8°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#954440
RGB	rgb(149, 68, 64)
HSL	hsl(3, 40%, 42%)
HSV	hsv(3, 57%, 58%)
CMYK	cmyk(0%, 54.4%, 57%, 41.6%)
CIE-LAB	lab(39.40, 33.70, 18.82)
CIE-LCH	lch(39.40, 38.60, 29.18°)
OKLab	oklab(49.05% 0.0999 0.0462)
OKLCH	oklch(49.05% 0.11 24.8)
XYZ	xyz(15.3882, 10.8958, 6.1422)
Luminance	0.1089 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#954440 #409195

analogous

#954067 #954440 #956F40

triadic

#954440 #409544 #444095

tetradic

#954440 #679540 #409195 #6F4095

square

#954440 #679540 #409195 #6F4095

split-complementary

#954440 #40956F #406795

monochromatic

#3F1D1B #6A302E #954440 #B85E5A #CB8885

Accessibility & contrast

On white

6.61

#954440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#954440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #954440

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##954440	#FFFFFF	#000000	##FFFFFF
##954440	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#57523F

Deuteranopia (green-blind)

#6B633E

Tritanopia (blue-blind)

#A23744

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #954440;
/* rgb */ color: rgb(149, 68, 64);
/* oklch */ color: oklch(49.1% 0.110 24.8);

Tailwind

colors: {
  custom: {
    50: '#b97a74',
    500: '#954440',
    950: '#000000',
  },
}

SCSS

$custom: #954440;
$custom-light: #b97a74;
$custom-dark: #000000;

JSON

{
  "hex": "#954440",
  "rgb": {
    "r": 149,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 2.824,
    "s": 39.906,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49051,
    "c": 0.11008,
    "h": 24.8
  },
  "luminance": 0.10894
}

Semantic roles & 50–950 ramp

primary

#954440

secondary

#7CB2B5

accent

#CAD058

background

#FBF7F7

surface

#F7EEED

border

#D0C9C8

text

#120908

muted

#817B7B

Preview Lab

Preview with #954440

Body copy rendered with the generated semantic roles for this colour.

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