#953740#953740

#953740 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.2% C 0.126 H 17.7°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).

Color values

HEX	#953740
RGB	rgb(149, 55, 64)
HSL	hsl(354, 46%, 40%)
HSV	hsv(354, 63%, 58%)
CMYK	cmyk(0%, 63.1%, 57%, 41.6%)
CIE-LAB	lab(36.92, 40.21, 15.52)
CIE-LCH	lch(36.92, 43.10, 21.10°)
OKLab	oklab(47.18% 0.1204 0.0385)
OKLCH	oklch(47.18% 0.126 17.7)
XYZ	xyz(14.6873, 9.4940, 5.9086)
Luminance	0.0949 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#953740 #37958C

analogous

#95376F #953740 #955D37

triadic

#953740 #409537 #374095

tetradic

#953740 #6F9537 #37958C #5D3795

square

#953740 #6F9537 #37958C #5D3795

split-complementary

#953740 #37955D #376F95

monochromatic

#3C161A #68272D #953740 #BD4C57 #CD7981

Accessibility & contrast

On white

7.25

#953740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#953740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #953740

7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##953740	#FFFFFF	#000000	##FFFFFF
##953740	1.00	7.25	2.90	7.25
#FFFFFF	7.25	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B40

Deuteranopia (green-blind)

#665E3E

Tritanopia (blue-blind)

#A3263B

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #953740;
/* rgb */ color: rgb(149, 55, 64);
/* oklch */ color: oklch(47.2% 0.126 17.7);

Tailwind

colors: {
  custom: {
    50: '#b97274',
    500: '#953740',
    950: '#000000',
  },
}

SCSS

$custom: #953740;
$custom-light: #b97274;
$custom-dark: #000000;

JSON

{
  "hex": "#953740",
  "rgb": {
    "r": 149,
    "g": 55,
    "b": 64
  },
  "hsl": {
    "h": 354.255,
    "s": 46.078,
    "l": 40
  },
  "oklch": {
    "l": 0.47177,
    "c": 0.12638,
    "h": 17.7
  },
  "luminance": 0.09492
}

Semantic roles & 50–950 ramp

primary

#953740

secondary

#71B6B0

accent

#D6C952

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#120808

muted

#817B7B

Preview Lab

Preview with #953740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →