#9440BB#9440BB

#9440BB is a mid, vivid purple. Relative luminance 0.136; OKLCH L 53.7% C 0.193 H 313.2°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#9440BB
RGB	rgb(148, 64, 187)
HSL	hsl(281, 49%, 49%)
HSV	hsv(281, 66%, 73%)
CMYK	cmyk(20.9%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(43.58, 54.82, -49.92)
CIE-LCH	lch(43.58, 74.14, 317.68°)
OKLab	oklab(53.75% 0.132 -0.1405)
OKLCH	oklch(53.75% 0.193 313.2)
XYZ	xyz(23.0142, 13.5512, 48.4074)
Luminance	0.1355 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9440BB #67BB40

analogous

#5740BB #9440BB #BB40A5

triadic

#9440BB #BB9440 #40BB94

tetradic

#9440BB #BB5740 #67BB40 #40A5BB

square

#9440BB #BB5740 #67BB40 #40A5BB

split-complementary

#9440BB #A5BB40 #40BB57

monochromatic

#4C2160 #70308D #9440BB #AE6CCD #C799DC

Accessibility & contrast

On white

5.66

#9440BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#9440BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9440BB

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9440BB	#FFFFFF	#000000	##FFFFFF
##9440BB	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063BF

Deuteranopia (green-blind)

#3869B8

Tritanopia (blue-blind)

#905878

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #9440bb;
/* rgb */ color: rgb(148, 64, 187);
/* oklch */ color: oklch(53.7% 0.193 313.2);

Tailwind

colors: {
  custom: {
    50: '#b77bd0',
    500: '#9440bb',
    950: '#000000',
  },
}

SCSS

$custom: #9440bb;
$custom-light: #b77bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#9440bb",
  "rgb": {
    "r": 148,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 280.976,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.53749,
    "c": 0.19282,
    "h": 313.2
  },
  "luminance": 0.13551
}

Semantic roles & 50–950 ramp

primary

#9440BB

secondary

#A1C88F

accent

#D94F7B

background

#FBF7FC

surface

#F6EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9440BB

Body copy rendered with the generated semantic roles for this colour.

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