#94391D#94391D

#94391D is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.7% C 0.129 H 37.2°. Best body text is #FFFFFF at 7.34:1 contrast (WCAG AA passes).

Color values

HEX	#94391D
RGB	rgb(148, 57, 29)
HSL	hsl(14, 67%, 35%)
HSV	hsv(14, 80%, 58%)
CMYK	cmyk(0%, 61.5%, 80.4%, 42%)
CIE-LAB	lab(36.58, 36.79, 35.95)
CIE-LCH	lch(36.58, 51.44, 44.34°)
OKLab	oklab(46.72% 0.103 0.0784)
OKLCH	oklch(46.72% 0.129 37.2)
XYZ	xyz(13.8991, 9.3128, 2.2278)
Luminance	0.0931 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94391D #1D7894

analogous

#941D3C #94391D #94751D

triadic

#94391D #1D9439 #391D94

tetradic

#94391D #3C941D #1D7894 #751D94

square

#94391D #3C941D #1D7894 #751D94

split-complementary

#94391D #1D9475 #1D3C94

monochromatic

#2E1209 #612513 #94391D #C74D27 #DC704F

Accessibility & contrast

On white

7.34

#94391D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#94391D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94391D

7.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94391D	#FFFFFF	#000000	##FFFFFF
##94391D	1.00	7.34	2.86	7.34
#FFFFFF	7.34	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534919

Deuteranopia (green-blind)

#695E1A

Tritanopia (blue-blind)

#A32333

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #94391d;
/* rgb */ color: rgb(148, 57, 29);
/* oklch */ color: oklch(46.7% 0.129 37.2);

Tailwind

colors: {
  custom: {
    50: '#bb735b',
    500: '#94391d',
    950: '#000000',
  },
}

SCSS

$custom: #94391d;
$custom-light: #bb735b;
$custom-dark: #000000;

JSON

{
  "hex": "#94391d",
  "rgb": {
    "r": 148,
    "g": 57,
    "b": 29
  },
  "hsl": {
    "h": 14.118,
    "s": 67.232,
    "l": 34.706
  },
  "oklch": {
    "l": 0.46719,
    "c": 0.12944,
    "h": 37.2
  },
  "luminance": 0.09311
}

Semantic roles & 50–950 ramp

primary

#94391D

secondary

#4EA4BF

accent

#C2EA3E

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #94391D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →