#94391B#94391B

#94391B is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.7% C 0.130 H 38.0°. Best body text is #FFFFFF at 7.34:1 contrast (WCAG AA passes).

Color values

HEX	#94391B
RGB	rgb(148, 57, 27)
HSL	hsl(15, 69%, 34%)
HSV	hsv(15, 82%, 58%)
CMYK	cmyk(0%, 61.5%, 81.8%, 42%)
CIE-LAB	lab(36.56, 36.71, 36.97)
CIE-LCH	lch(36.56, 52.10, 45.20°)
OKLab	oklab(46.7% 0.1025 0.0799)
OKLCH	oklch(46.7% 0.13 38)
XYZ	xyz(13.8752, 9.3032, 2.1018)
Luminance	0.0930 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94391B #1B7694

analogous

#941B3A #94391B #94761B

triadic

#94391B #1B9439 #391B94

tetradic

#94391B #3A941B #1B7694 #761B94

square

#94391B #3A941B #1B7694 #761B94

split-complementary

#94391B #1B9476 #1B3A94

monochromatic

#2C1108 #602512 #94391B #C84D24 #DE704B

Accessibility & contrast

On white

7.34

#94391B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#94391B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94391B

7.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94391B	#FFFFFF	#000000	##FFFFFF
##94391B	1.00	7.34	2.86	7.34
#FFFFFF	7.34	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534917

Deuteranopia (green-blind)

#695E18

Tritanopia (blue-blind)

#A32333

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #94391b;
/* rgb */ color: rgb(148, 57, 27);
/* oklch */ color: oklch(46.7% 0.130 38.0);

Tailwind

colors: {
  custom: {
    50: '#bb735a',
    500: '#94391b',
    950: '#000000',
  },
}

SCSS

$custom: #94391b;
$custom-light: #bb735a;
$custom-dark: #000000;

JSON

{
  "hex": "#94391b",
  "rgb": {
    "r": 148,
    "g": 57,
    "b": 27
  },
  "hsl": {
    "h": 14.876,
    "s": 69.143,
    "l": 34.314
  },
  "oklch": {
    "l": 0.467,
    "c": 0.12995,
    "h": 38
  },
  "luminance": 0.09301
}

Semantic roles & 50–950 ramp

primary

#94391B

secondary

#4BA3C0

accent

#C0EC3C

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #94391B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →