#94381B#94381B

#94381B is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.6% C 0.131 H 37.4°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).

Color values

HEX	#94381B
RGB	rgb(148, 56, 27)
HSL	hsl(14, 69%, 34%)
HSV	hsv(14, 82%, 58%)
CMYK	cmyk(0%, 62.2%, 81.8%, 42%)
CIE-LAB	lab(36.38, 37.20, 36.79)
CIE-LCH	lch(36.38, 52.32, 44.68°)
OKLab	oklab(46.56% 0.104 0.0796)
OKLCH	oklch(46.56% 0.131 37.4)
XYZ	xyz(13.8263, 9.2053, 2.0855)
Luminance	0.0920 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94381B #1B7794

analogous

#941B3B #94381B #94751B

triadic

#94381B #1B9438 #381B94

tetradic

#94381B #3B941B #1B7794 #751B94

square

#94381B #3B941B #1B7794 #751B94

split-complementary

#94381B #1B9475 #1B3B94

monochromatic

#2C1108 #602412 #94381B #C84C24 #DE6E4B

Accessibility & contrast

On white

7.39

#94381B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#94381B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94381B

7.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94381B	#FFFFFF	#000000	##FFFFFF
##94381B	1.00	7.39	2.84	7.39
#FFFFFF	7.39	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524917

Deuteranopia (green-blind)

#695D17

Tritanopia (blue-blind)

#A32132

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #94381b;
/* rgb */ color: rgb(148, 56, 27);
/* oklch */ color: oklch(46.6% 0.131 37.4);

Tailwind

colors: {
  custom: {
    50: '#bb725a',
    500: '#94381b',
    950: '#000000',
  },
}

SCSS

$custom: #94381b;
$custom-light: #bb725a;
$custom-dark: #000000;

JSON

{
  "hex": "#94381b",
  "rgb": {
    "r": 148,
    "g": 56,
    "b": 27
  },
  "hsl": {
    "h": 14.38,
    "s": 69.143,
    "l": 34.314
  },
  "oklch": {
    "l": 0.4656,
    "c": 0.1309,
    "h": 37.4
  },
  "luminance": 0.09203
}

Semantic roles & 50–950 ramp

primary

#94381B

secondary

#4BA4C0

accent

#C2EC3C

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #94381B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →