#94309B#94309B

#94309B is a mid, vivid purple. Relative luminance 0.108; OKLCH L 50.0% C 0.184 H 325.1°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#94309B
RGB	rgb(148, 48, 155)
HSL	hsl(296, 53%, 40%)
HSV	hsv(296, 69%, 61%)
CMYK	cmyk(4.5%, 69%, 0%, 39.2%)
CIE-LAB	lab(39.20, 55.36, -37.90)
CIE-LCH	lch(39.20, 67.09, 325.61°)
OKLab	oklab(49.98% 0.151 -0.1053)
OKLCH	oklch(49.98% 0.184 325.1)
XYZ	xyz(19.1856, 10.7776, 32.0737)
Luminance	0.1078 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94309B #379B30

analogous

#5F309B #94309B #9B306C

triadic

#94309B #9B9430 #309B94

tetradic

#94309B #9B5F30 #379B30 #306C9B

square

#94309B #9B5F30 #379B30 #306C9B

split-complementary

#94309B #6C9B30 #309B5F

monochromatic

#3B133E #67226C #94309B #BC43C5 #CD72D3

Accessibility & contrast

On white

6.66

#94309B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#94309B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #94309B

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94309B	#FFFFFF	#000000	##FFFFFF
##94309B	1.00	6.66	3.16	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#18549E

Deuteranopia (green-blind)

#456198

Tritanopia (blue-blind)

#974162

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #94309b;
/* rgb */ color: rgb(148, 48, 155);
/* oklch */ color: oklch(50.0% 0.184 325.1);

Tailwind

colors: {
  custom: {
    50: '#b771b9',
    500: '#94309b',
    950: '#000000',
  },
}

SCSS

$custom: #94309b;
$custom-light: #b771b9;
$custom-dark: #000000;

JSON

{
  "hex": "#94309b",
  "rgb": {
    "r": 148,
    "g": 48,
    "b": 155
  },
  "hsl": {
    "h": 296.075,
    "s": 52.709,
    "l": 39.804
  },
  "oklch": {
    "l": 0.49981,
    "c": 0.18408,
    "h": 325.1
  },
  "luminance": 0.10776
}

Semantic roles & 50–950 ramp

primary

#94309B

secondary

#71BB6C

accent

#DC4C55

background

#FBF7FB

surface

#F6EDF6

border

#D0C8D0

text

#120811

muted

#817B80

Preview Lab

Preview with #94309B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →