#90404C#90404C

#90404C is a mid, moderate red. Relative luminance 0.101; OKLCH L 48.0% C 0.109 H 12.8°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#90404C
RGB	rgb(144, 64, 76)
HSL	hsl(351, 38%, 41%)
HSV	hsv(351, 56%, 56%)
CMYK	cmyk(0%, 55.6%, 47.2%, 43.5%)
CIE-LAB	lab(38.06, 35.03, 9.37)
CIE-LCH	lch(38.06, 36.26, 14.98°)
OKLab	oklab(47.96% 0.106 0.0241)
OKLCH	oklch(47.96% 0.109 12.8)
XYZ	xyz(14.6405, 10.1195, 8.0183)
Luminance	0.1012 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90404C #409084

analogous

#904074 #90404C #905C40

triadic

#90404C #4C9040 #404C90

tetradic

#90404C #749040 #409084 #5C4090

square

#90404C #749040 #409084 #5C4090

split-complementary

#90404C #40905C #407490

monochromatic

#3B1A1F #662D36 #90404C #B55866 #C8838D

Accessibility & contrast

On white

6.95

#90404C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#90404C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #90404C

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90404C	#FFFFFF	#000000	##FFFFFF
##90404C	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51504C

Deuteranopia (green-blind)

#65604A

Tritanopia (blue-blind)

#9C3645

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #90404c;
/* rgb */ color: rgb(144, 64, 76);
/* oklch */ color: oklch(48.0% 0.109 12.8);

Tailwind

colors: {
  custom: {
    50: '#b4787d',
    500: '#90404c',
    950: '#000000',
  },
}

SCSS

$custom: #90404c;
$custom-light: #b4787d;
$custom-dark: #000000;

JSON

{
  "hex": "#90404c",
  "rgb": {
    "r": 144,
    "g": 64,
    "b": 76
  },
  "hsl": {
    "h": 351,
    "s": 38.462,
    "l": 40.784
  },
  "oklch": {
    "l": 0.47959,
    "c": 0.10866,
    "h": 12.8
  },
  "luminance": 0.10118
}

Semantic roles & 50–950 ramp

primary

#90404C

secondary

#7AB2AA

accent

#CEBD59

background

#FBF7F7

surface

#F6EDEE

border

#D0C8C9

text

#120909

muted

#817B7B

Preview Lab

Preview with #90404C

Body copy rendered with the generated semantic roles for this colour.

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