#90398E#90398E

#90398E is a mid, vivid purple. Relative luminance 0.108; OKLCH L 49.7% C 0.158 H 328.5°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#90398E
RGB	rgb(144, 57, 142)
HSL	hsl(301, 43%, 39%)
HSV	hsv(301, 60%, 56%)
CMYK	cmyk(0%, 60.4%, 1.4%, 43.5%)
CIE-LAB	lab(39.26, 48.13, -29.96)
CIE-LCH	lch(39.26, 56.70, 328.10°)
OKLab	oklab(49.67% 0.1348 -0.0825)
OKLCH	oklch(49.67% 0.158 328.5)
XYZ	xyz(17.8470, 10.8097, 26.7324)
Luminance	0.1081 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90398E #39903B

analogous

#673990 #90398E #903963

triadic

#90398E #8E9039 #398E90

tetradic

#90398E #906739 #39903B #396390

square

#90398E #906739 #39903B #396390

split-complementary

#90398E #639039 #399067

monochromatic

#381638 #642863 #90398E #B94DB6 #CA79C8

Accessibility & contrast

On white

6.64

#90398E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#90398E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #90398E

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90398E	#FFFFFF	#000000	##FFFFFF
##90398E	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305591

Deuteranopia (green-blind)

#4E618C

Tritanopia (blue-blind)

#95435E

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #90398e;
/* rgb */ color: rgb(144, 57, 142);
/* oklch */ color: oklch(49.7% 0.158 328.5);

Tailwind

colors: {
  custom: {
    50: '#b375af',
    500: '#90398e',
    950: '#000000',
  },
}

SCSS

$custom: #90398e;
$custom-light: #b375af;
$custom-dark: #000000;

JSON

{
  "hex": "#90398e",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 142
  },
  "hsl": {
    "h": 301.379,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.49667,
    "c": 0.15806,
    "h": 328.5
  },
  "luminance": 0.10809
}

Semantic roles & 50–950 ramp

primary

#90398E

secondary

#71B373

accent

#D35855

background

#FBF7FA

surface

#F6EDF4

border

#D0C8CE

text

#110910

muted

#807B7F

Preview Lab

Preview with #90398E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →