#90398D#90398D

#90398D is a mid, vivid purple. Relative luminance 0.108; OKLCH L 49.6% C 0.157 H 329.0°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#90398D
RGB	rgb(144, 57, 141)
HSL	hsl(302, 43%, 39%)
HSV	hsv(302, 60%, 56%)
CMYK	cmyk(0%, 60.4%, 2.1%, 43.5%)
CIE-LAB	lab(39.21, 47.95, -29.43)
CIE-LCH	lch(39.21, 56.27, 328.46°)
OKLab	oklab(49.61% 0.1347 -0.081)
OKLCH	oklch(49.61% 0.157 329)
XYZ	xyz(17.7723, 10.7798, 26.3388)
Luminance	0.1078 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90398D #39903C

analogous

#683990 #90398D #903962

triadic

#90398D #8D9039 #398D90

tetradic

#90398D #906839 #39903C #396290

square

#90398D #906839 #39903C #396290

split-complementary

#90398D #629039 #399068

monochromatic

#381637 #642862 #90398D #B94DB5 #CA79C7

Accessibility & contrast

On white

6.65

#90398D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#90398D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #90398D

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90398D	#FFFFFF	#000000	##FFFFFF
##90398D	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315590

Deuteranopia (green-blind)

#4E618B

Tritanopia (blue-blind)

#95435D

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #90398d;
/* rgb */ color: rgb(144, 57, 141);
/* oklch */ color: oklch(49.6% 0.157 329.0);

Tailwind

colors: {
  custom: {
    50: '#b375ae',
    500: '#90398d',
    950: '#000000',
  },
}

SCSS

$custom: #90398d;
$custom-light: #b375ae;
$custom-dark: #000000;

JSON

{
  "hex": "#90398d",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 141
  },
  "hsl": {
    "h": 302.069,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.49613,
    "c": 0.15718,
    "h": 329
  },
  "luminance": 0.10779
}

Semantic roles & 50–950 ramp

primary

#90398D

secondary

#71B374

accent

#D35955

background

#FBF7FA

surface

#F6EDF4

border

#D0C8CE

text

#110910

muted

#807B7F

Preview Lab

Preview with #90398D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →