#90398A#90398A

#90398A is a mid, vivid purple. Relative luminance 0.107; OKLCH L 49.5% C 0.155 H 330.4°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#90398A
RGB	rgb(144, 57, 138)
HSL	hsl(304, 43%, 39%)
HSV	hsv(304, 60%, 56%)
CMYK	cmyk(0%, 60.4%, 4.2%, 43.5%)
CIE-LAB	lab(39.06, 47.42, -27.84)
CIE-LCH	lch(39.06, 54.98, 329.59°)
OKLab	oklab(49.45% 0.1344 -0.0764)
OKLCH	oklch(49.45% 0.155 330.4)
XYZ	xyz(17.5521, 10.6917, 25.1791)
Luminance	0.1069 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90398A #39903F

analogous

#6B3990 #90398A #90395F

triadic

#90398A #8A9039 #398A90

tetradic

#90398A #906B39 #39903F #395F90

square

#90398A #906B39 #39903F #395F90

split-complementary

#90398A #5F9039 #39906B

monochromatic

#381636 #642860 #90398A #B94DB1 #CA79C5

Accessibility & contrast

On white

6.69

#90398A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#90398A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #90398A

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90398A	#FFFFFF	#000000	##FFFFFF
##90398A	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#33548D

Deuteranopia (green-blind)

#506088

Tritanopia (blue-blind)

#95425C

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #90398a;
/* rgb */ color: rgb(144, 57, 138);
/* oklch */ color: oklch(49.5% 0.155 330.4);

Tailwind

colors: {
  custom: {
    50: '#b375ac',
    500: '#90398a',
    950: '#000000',
  },
}

SCSS

$custom: #90398a;
$custom-light: #b375ac;
$custom-dark: #000000;

JSON

{
  "hex": "#90398a",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 138
  },
  "hsl": {
    "h": 304.138,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.49454,
    "c": 0.15456,
    "h": 330.4
  },
  "luminance": 0.10691
}

Semantic roles & 50–950 ramp

primary

#90398A

secondary

#71B376

accent

#D35D55

background

#FBF7FA

surface

#F6EDF4

border

#D0C8CE

text

#110910

muted

#807B7F

Preview Lab

Preview with #90398A

Body copy rendered with the generated semantic roles for this colour.

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