#90396B#90396B

#90396B is a mid, vivid pink. Relative luminance 0.099; OKLCH L 48.0% C 0.131 H 347.6°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX#90396B
RGBrgb(144, 57, 107)
HSLhsl(326, 43%, 39%)
HSVhsv(326, 60%, 56%)
CMYKcmyk(0%, 60.4%, 25.7%, 43.5%)
CIE-LABlab(37.70, 42.42, -10.71)
CIE-LCHlch(37.70, 43.75, 345.83°)
OKLaboklab(48.01% 0.128 -0.0282)
OKLCHoklch(48.01% 0.131 347.6)
XYZxyz(15.6191, 9.9186, 14.9989)
Luminance0.0992 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#90396B #39905E
analogous
#8A3990 #90396B #903940
triadic
#90396B #6B9039 #396B90
tetradic
#90396B #908A39 #39905E #394090
square
#90396B #908A39 #39905E #394090
split-complementary
#90396B #409039 #39908A
monochromatic
#38162A #64284A #90396B #B94D8B #CA79A8

Accessibility & contrast

On white

7.04
#90396B on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.98
#90396B on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90396B
7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##90396B#FFFFFF#000000##FFFFFF
##90396B1.007.042.987.04
#FFFFFF7.041.0021.001.00
#0000002.9821.001.0021.00
##FFFFFF7.041.0021.001.00

Color blindness preview

Protanopia (red-blind)
#434F6D
Deuteranopia (green-blind)
#5B5E69
Tritanopia (blue-blind)
#99374D
Achromatopsia (no color)
#595959

Design tokens & code

CSS
--color: #90396b;
/* rgb */ color: rgb(144, 57, 107);
/* oklch */ color: oklch(48.0% 0.131 347.6);
Tailwind
colors: {
  custom: {
    50: '#b37495',
    500: '#90396b',
    950: '#000000',
  },
}
SCSS
$custom: #90396b;
$custom-light: #b37495;
$custom-dark: #000000;
JSON
{
  "hex": "#90396b",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 107
  },
  "hsl": {
    "h": 325.517,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.48007,
    "c": 0.13105,
    "h": 347.6
  },
  "luminance": 0.09917
}

Semantic roles & 50–950 ramp

primary
#90396B
secondary
#71B38D
accent
#D38A55
background
#FBF7F9
surface
#F6EDF1
border
#D0C8CB
text
#11080D
muted
#807B7E

Preview Lab

Preview with #90396B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#90396B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva