#90394D#90394D

#90394D is a mid, moderate red. Relative luminance 0.094; OKLCH L 47.0% C 0.119 H 8.7°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).

Color values

HEX	#90394D
RGB	rgb(144, 57, 77)
HSL	hsl(346, 43%, 39%)
HSV	hsv(346, 60%, 56%)
CMYK	cmyk(0%, 60.4%, 46.5%, 43.5%)
CIE-LAB	lab(36.73, 38.68, 6.87)
CIE-LCH	lch(36.73, 39.28, 10.07°)
OKLab	oklab(46.97% 0.1175 0.0179)
OKLCH	oklch(46.97% 0.119 8.7)
XYZ	xyz(14.3053, 9.3930, 8.0794)
Luminance	0.0939 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90394D #39907C

analogous

#903979 #90394D #905139

triadic

#90394D #4D9039 #394D90

tetradic

#90394D #799039 #39907C #513990

square

#90394D #799039 #39907C #513990

split-complementary

#90394D #399051 #397990

monochromatic

#38161E #642836 #90394D #B94D66 #CA798C

Accessibility & contrast

On white

7.30

#90394D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#90394D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90394D

7.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90394D	#FFFFFF	#000000	##FFFFFF
##90394D	1.00	7.30	2.88	7.30
#FFFFFF	7.30	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4C4D

Deuteranopia (green-blind)

#615D4B

Tritanopia (blue-blind)

#9C2E41

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #90394d;
/* rgb */ color: rgb(144, 57, 77);
/* oklch */ color: oklch(47.0% 0.119 8.7);

Tailwind

colors: {
  custom: {
    50: '#b4737e',
    500: '#90394d',
    950: '#000000',
  },
}

SCSS

$custom: #90394d;
$custom-light: #b4737e;
$custom-dark: #000000;

JSON

{
  "hex": "#90394d",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 77
  },
  "hsl": {
    "h": 346.207,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.46971,
    "c": 0.11886,
    "h": 8.7
  },
  "luminance": 0.09391
}

Semantic roles & 50–950 ramp

primary

#90394D

secondary

#71B3A4

accent

#D3B655

background

#FBF7F7

surface

#F6EDEE

border

#D0C8C9

text

#12080A

muted

#817B7C

Preview Lab

Preview with #90394D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →