#90394B#90394B

#90394B is a mid, moderate red. Relative luminance 0.094; OKLCH L 46.9% C 0.119 H 10.1°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#90394B
RGB	rgb(144, 57, 75)
HSL	hsl(348, 43%, 39%)
HSV	hsv(348, 60%, 56%)
CMYK	cmyk(0%, 60.4%, 47.9%, 43.5%)
CIE-LAB	lab(36.68, 38.47, 8.07)
CIE-LCH	lch(36.68, 39.31, 11.85°)
OKLab	oklab(46.92% 0.1167 0.0209)
OKLCH	oklch(46.92% 0.119 10.1)
XYZ	xyz(14.2358, 9.3652, 7.7132)
Luminance	0.0936 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90394B #39907E

analogous

#903977 #90394B #905339

triadic

#90394B #4B9039 #394B90

tetradic

#90394B #779039 #39907E #533990

square

#90394B #779039 #39907E #533990

split-complementary

#90394B #399053 #397790

monochromatic

#38161D #642834 #90394B #B94D64 #CA798A

Accessibility & contrast

On white

7.31

#90394B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#90394B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90394B

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90394B	#FFFFFF	#000000	##FFFFFF
##90394B	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4B

Deuteranopia (green-blind)

#625D49

Tritanopia (blue-blind)

#9C2D40

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #90394b;
/* rgb */ color: rgb(144, 57, 75);
/* oklch */ color: oklch(46.9% 0.119 10.1);

Tailwind

colors: {
  custom: {
    50: '#b5737d',
    500: '#90394b',
    950: '#000000',
  },
}

SCSS

$custom: #90394b;
$custom-light: #b5737d;
$custom-dark: #000000;

JSON

{
  "hex": "#90394b",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 347.586,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.46915,
    "c": 0.11854,
    "h": 10.1
  },
  "luminance": 0.09364
}

Semantic roles & 50–950 ramp

primary

#90394B

secondary

#71B3A6

accent

#D3B955

background

#FBF7F7

surface

#F6EDEE

border

#D0C8C9

text

#120809

muted

#817B7B

Preview Lab

Preview with #90394B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →