#90374A#90374A

#90374A is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.6% C 0.121 H 10.0°. Best body text is #FFFFFF at 7.42:1 contrast (WCAG AA passes).

Color values

HEX#90374A
RGBrgb(144, 55, 74)
HSLhsl(347, 45%, 39%)
HSVhsv(347, 62%, 56%)
CMYKcmyk(0%, 61.8%, 48.6%, 43.5%)
CIE-LABlab(36.29, 39.34, 8.16)
CIE-LCHlch(36.29, 40.18, 11.71°)
OKLaboklab(46.61% 0.1194 0.0211)
OKLCHoklch(46.61% 0.121 10)
XYZxyz(14.1049, 9.1578, 7.5021)
Luminance0.0916 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#90374A #37907D
analogous
#903777 #90374A #905137
triadic
#90374A #4A9037 #374A90
tetradic
#90374A #779037 #37907D #513790
square
#90374A #779037 #37907D #513790
split-complementary
#90374A #379051 #377790
monochromatic
#37151C #642633 #90374A #BA4A62 #CB7789

Accessibility & contrast

On white

7.42
#90374A on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.83
#90374A on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90374A
7.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##90374A#FFFFFF#000000##FFFFFF
##90374A1.007.422.837.42
#FFFFFF7.421.0021.001.00
#0000002.8321.001.0021.00
##FFFFFF7.421.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4A4A4A
Deuteranopia (green-blind)
#615C48
Tritanopia (blue-blind)
#9D2B3E
Achromatopsia (no color)
#555555

Design tokens & code

CSS
--color: #90374a;
/* rgb */ color: rgb(144, 55, 74);
/* oklch */ color: oklch(46.6% 0.121 10.0);
Tailwind
colors: {
  custom: {
    50: '#b5727c',
    500: '#90374a',
    950: '#000000',
  },
}
SCSS
$custom: #90374a;
$custom-light: #b5727c;
$custom-dark: #000000;
JSON
{
  "hex": "#90374a",
  "rgb": {
    "r": 144,
    "g": 55,
    "b": 74
  },
  "hsl": {
    "h": 347.191,
    "s": 44.724,
    "l": 39.02
  },
  "oklch": {
    "l": 0.46613,
    "c": 0.12121,
    "h": 10
  },
  "luminance": 0.09156
}

Semantic roles & 50–950 ramp

primary
#90374A
secondary
#6FB4A5
accent
#D4B953
background
#FBF7F7
surface
#F6EDEE
border
#D0C8C9
text
#120809
muted
#817B7B

Preview Lab

Preview with #90374A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#90374A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva