#903440#903440

#903440 is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.0% C 0.124 H 15.7°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX#903440
RGBrgb(144, 52, 64)
HSLhsl(352, 47%, 38%)
HSVhsv(352, 64%, 56%)
CMYKcmyk(0%, 63.9%, 55.6%, 43.5%)
CIE-LABlab(35.51, 39.84, 13.47)
CIE-LCHlch(35.51, 42.06, 18.68°)
OKLaboklab(45.96% 0.1198 0.0337)
OKLCHoklch(45.96% 0.124 15.7)
XYZxyz(13.6562, 8.7572, 5.8207)
Luminance0.0876 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#903440 #349084
analogous
#90346E #903440 #905634
triadic
#903440 #409034 #344090
tetradic
#903440 #6E9034 #349084 #563490
square
#903440 #6E9034 #349084 #563490
split-complementary
#903440 #349056 #346E90
monochromatic
#361418 #63242C #903440 #BC4555 #CC727E

Accessibility & contrast

On white

7.63
#903440 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.75
#903440 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #903440
7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##903440#FFFFFF#000000##FFFFFF
##9034401.007.632.757.63
#FFFFFF7.631.0021.001.00
#0000002.7521.001.0021.00
##FFFFFF7.631.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4A4840
Deuteranopia (green-blind)
#615B3E
Tritanopia (blue-blind)
#9D2439
Achromatopsia (no color)
#535353

Design tokens & code

CSS
--color: #903440;
/* rgb */ color: rgb(144, 52, 64);
/* oklch */ color: oklch(46.0% 0.124 15.7);
Tailwind
colors: {
  custom: {
    50: '#b57074',
    500: '#903440',
    950: '#000000',
  },
}
SCSS
$custom: #903440;
$custom-light: #b57074;
$custom-dark: #000000;
JSON
{
  "hex": "#903440",
  "rgb": {
    "r": 144,
    "g": 52,
    "b": 64
  },
  "hsl": {
    "h": 352.174,
    "s": 46.939,
    "l": 38.431
  },
  "oklch": {
    "l": 0.45955,
    "c": 0.1244,
    "h": 15.7
  },
  "luminance": 0.08755
}

Semantic roles & 50–950 ramp

primary
#903440
secondary
#6BB4AB
accent
#D7C551
background
#FBF7F7
surface
#F6EDED
border
#D0C8C8
text
#120808
muted
#817B7B

Preview Lab

Preview with #903440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#903440 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva