#90308D#90308D

#90308D is a mid, vivid purple. Relative luminance 0.100; OKLCH L 48.6% C 0.170 H 329.1°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).

Color values

HEX	#90308D
RGB	rgb(144, 48, 141)
HSL	hsl(302, 50%, 38%)
HSV	hsv(302, 67%, 56%)
CMYK	cmyk(0%, 66.7%, 2.1%, 43.5%)
CIE-LAB	lab(37.78, 51.89, -31.67)
CIE-LCH	lch(37.78, 60.79, 328.60°)
OKLab	oklab(48.58% 0.1459 -0.0873)
OKLCH	oklch(48.58% 0.17 329.1)
XYZ	xyz(17.3661, 9.9675, 26.2034)
Luminance	0.0997 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90308D #309033

analogous

#633090 #90308D #90305D

triadic

#90308D #8D9030 #308D90

tetradic

#90308D #906330 #309033 #305D90

square

#90308D #906330 #309033 #305D90

split-complementary

#90308D #5D9030 #309063

monochromatic

#341133 #622160 #90308D #BE3FBA #CE6CCB

Accessibility & contrast

On white

7.02

#90308D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#90308D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90308D

7.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90308D	#FFFFFF	#000000	##FFFFFF
##90308D	1.00	7.02	2.99	7.02
#FFFFFF	7.02	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265190

Deuteranopia (green-blind)

#495D8A

Tritanopia (blue-blind)

#953C5A

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #90308d;
/* rgb */ color: rgb(144, 48, 141);
/* oklch */ color: oklch(48.6% 0.170 329.1);

Tailwind

colors: {
  custom: {
    50: '#b370af',
    500: '#90308d',
    950: '#000000',
  },
}

SCSS

$custom: #90308d;
$custom-light: #b370af;
$custom-dark: #000000;

JSON

{
  "hex": "#90308d",
  "rgb": {
    "r": 144,
    "g": 48,
    "b": 141
  },
  "hsl": {
    "h": 301.875,
    "s": 50,
    "l": 37.647
  },
  "oklch": {
    "l": 0.48579,
    "c": 0.17008,
    "h": 329.1
  },
  "luminance": 0.09966
}

Semantic roles & 50–950 ramp

primary

#90308D

secondary

#66B569

accent

#DA534E

background

#FBF7FA

surface

#F6EDF4

border

#D0C8CE

text

#110810

muted

#807B7F

Preview Lab

Preview with #90308D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →