#90278B#90278B

#90278B is a mid, vivid purple. Relative luminance 0.092; OKLCH L 47.6% C 0.180 H 330.0°. Best body text is #FFFFFF at 7.37:1 contrast (WCAG AA passes).

Color values

HEX#90278B
RGBrgb(144, 39, 139)
HSLhsl(303, 57%, 36%)
HSVhsv(303, 73%, 56%)
CMYKcmyk(0%, 72.9%, 3.5%, 43.5%)
CIE-LABlab(36.45, 55.00, -32.55)
CIE-LCHlch(36.45, 63.91, 329.38°)
OKLaboklab(47.58% 0.1557 -0.0898)
OKLCHoklch(47.58% 0.18 330)
XYZxyz(16.8872, 9.2457, 25.3163)
Luminance0.0924 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#90278B #27902C
analogous
#602790 #90278B #902756
triadic
#90278B #8B9027 #278B90
tetradic
#90278B #906027 #27902C #275690
square
#90278B #906027 #27902C #275690
split-complementary
#90278B #569027 #279060
monochromatic
#300D2E #601A5D #90278B #C034B9 #D35ECE

Accessibility & contrast

On white

7.37
#90278B on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.85
#90278B on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90278B
7.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##90278B#FFFFFF#000000##FFFFFF
##90278B1.007.372.857.37
#FFFFFF7.371.0021.001.00
#0000002.8521.001.0021.00
##FFFFFF7.371.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1B4D8E
Deuteranopia (green-blind)
#465B88
Tritanopia (blue-blind)
#953556
Achromatopsia (no color)
#565656

Design tokens & code

CSS
--color: #90278b;
/* rgb */ color: rgb(144, 39, 139);
/* oklch */ color: oklch(47.6% 0.180 330.0);
Tailwind
colors: {
  custom: {
    50: '#b46cad',
    500: '#90278b',
    950: '#000000',
  },
}
SCSS
$custom: #90278b;
$custom-light: #b46cad;
$custom-dark: #000000;
JSON
{
  "hex": "#90278b",
  "rgb": {
    "r": 144,
    "g": 39,
    "b": 139
  },
  "hsl": {
    "h": 302.857,
    "s": 57.377,
    "l": 35.882
  },
  "oklch": {
    "l": 0.47584,
    "c": 0.17974,
    "h": 330
  },
  "luminance": 0.09244
}

Semantic roles & 50–950 ramp

primary
#90278B
secondary
#5AB95F
accent
#E14E47
background
#FBF6FA
surface
#F6ECF4
border
#D0C7CE
text
#110710
muted
#807A7F

Preview Lab

Preview with #90278B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#90278B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva