#901D39#901D39
#901D39 is a dark, vivid red. Relative luminance 0.071; OKLCH L 43.3% C 0.150 H 12.7°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).
Color values
| HEX | #901D39 |
|---|---|
| RGB | rgb(144, 29, 57) |
| HSL | hsl(345, 66%, 34%) |
| HSV | hsv(345, 80%, 56%) |
| CMYK | cmyk(0%, 79.9%, 60.4%, 43.5%) |
| CIE-LAB | lab(32.05, 48.40, 13.31) |
| CIE-LCH | lch(32.05, 50.19, 15.38°) |
| OKLab | oklab(43.33% 0.146 0.0329) |
| OKLCH | oklch(43.33% 0.15 12.7) |
| XYZ | xyz(12.6808, 7.1053, 4.5738) |
| Luminance | 0.0710 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 2.91
Red Wine
#8C0034
ΔE00 2.94
Bordeaux
#7B002C
ΔE00 5.47
Rouge
#AB1239
ΔE00 5.49
Purple Red
#990147
ΔE00 5.60
Berry
#990F4B
ΔE00 6.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901D39 #1D9074
analogous
#901D73 #901D39 #903B1D
triadic
#901D39 #39901D #1D3990
tetradic
#901D39 #73901D #1D9074 #3B1D90
square
#901D39 #73901D #1D9074 #3B1D90
split-complementary
#901D39 #1D903B #1D7390
monochromatic
#2A0811 #5D1325 #901D39 #C3274D #DB4C6F
Accessibility & contrast
On white
8.68
#901D39 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.42
#901D39 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901D39
8.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901D39 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901D39 | 1.00 | 8.68 | 2.42 | 8.68 |
| #FFFFFF | 8.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D3C39
Deuteranopia (green-blind)
#5B5436
Tritanopia (blue-blind)
#9E0029
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #901d39; /* rgb */ color: rgb(144, 29, 57); /* oklch */ color: oklch(43.3% 0.150 12.7);
Tailwind
colors: {
custom: {
50: '#b7656f',
500: '#901d39',
950: '#000000',
},
}SCSS
$custom: #901d39; $custom-light: #b7656f; $custom-dark: #000000;
JSON
{
"hex": "#901d39",
"rgb": {
"r": 144,
"g": 29,
"b": 57
},
"hsl": {
"h": 345.391,
"s": 66.474,
"l": 33.922
},
"oklch": {
"l": 0.43325,
"c": 0.14963,
"h": 12.7
},
"luminance": 0.07103
}Semantic roles & 50–950 ramp
primary
#901D39
secondary
#4BBDA2
accent
#E9C03E
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#120607
muted
#817A7A