#901D38#901D38
#901D38 is a dark, vivid red. Relative luminance 0.071; OKLCH L 43.3% C 0.150 H 13.3°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).
Color values
| HEX | #901D38 |
|---|---|
| RGB | rgb(144, 29, 56) |
| HSL | hsl(346, 66%, 34%) |
| HSV | hsv(346, 80%, 56%) |
| CMYK | cmyk(0%, 79.9%, 61.1%, 43.5%) |
| CIE-LAB | lab(32.02, 48.33, 13.94) |
| CIE-LCH | lch(32.02, 50.30, 16.09°) |
| OKLab | oklab(43.3% 0.1456 0.0344) |
| OKLCH | oklch(43.3% 0.15 13.3) |
| XYZ | xyz(12.6561, 7.0954, 4.4438) |
| Luminance | 0.0709 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 2.99
Red Wine
#8C0034
ΔE00 3.07
Rouge
#AB1239
ΔE00 5.36
Bordeaux
#7B002C
ΔE00 5.52
Wine Red
#7B0323
ΔE00 5.88
Purple Red
#990147
ΔE00 5.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901D38 #1D9075
analogous
#901D72 #901D38 #903C1D
triadic
#901D38 #38901D #1D3890
tetradic
#901D38 #72901D #1D9075 #3C1D90
square
#901D38 #72901D #1D9075 #3C1D90
split-complementary
#901D38 #1D903C #1D7290
monochromatic
#2A0810 #5D1324 #901D38 #C3274C #DB4C6E
Accessibility & contrast
On white
8.68
#901D38 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.42
#901D38 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901D38
8.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901D38 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901D38 | 1.00 | 8.68 | 2.42 | 8.68 |
| #FFFFFF | 8.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D3C38
Deuteranopia (green-blind)
#5B5435
Tritanopia (blue-blind)
#9E0029
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #901d38; /* rgb */ color: rgb(144, 29, 56); /* oklch */ color: oklch(43.3% 0.150 13.3);
Tailwind
colors: {
custom: {
50: '#b7656e',
500: '#901d38',
950: '#000000',
},
}SCSS
$custom: #901d38; $custom-light: #b7656e; $custom-dark: #000000;
JSON
{
"hex": "#901d38",
"rgb": {
"r": 144,
"g": 29,
"b": 56
},
"hsl": {
"h": 345.913,
"s": 66.474,
"l": 33.922
},
"oklch": {
"l": 0.43301,
"c": 0.14955,
"h": 13.3
},
"luminance": 0.07094
}Semantic roles & 50–950 ramp
primary
#901D38
secondary
#4BBDA3
accent
#E9C13E
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130607
muted
#827A7A