#901D30#901D30
#901D30 is a dark, vivid red. Relative luminance 0.070; OKLCH L 43.1% C 0.149 H 17.6°. Best body text is #FFFFFF at 8.73:1 contrast (WCAG AA passes).
Color values
| HEX | #901D30 |
|---|---|
| RGB | rgb(144, 29, 48) |
| HSL | hsl(350, 66%, 34%) |
| HSV | hsv(350, 80%, 56%) |
| CMYK | cmyk(0%, 79.9%, 66.7%, 43.5%) |
| CIE-LAB | lab(31.86, 47.81, 18.96) |
| CIE-LCH | lch(31.86, 51.43, 21.63°) |
| OKLab | oklab(43.13% 0.1423 0.0452) |
| OKLCH | oklch(43.13% 0.149 17.6) |
| XYZ | xyz(12.4758, 7.0233, 3.4945) |
| Luminance | 0.0702 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 4.70
Burgundy
#800020
ΔE00 4.73
Red Wine
#8C0034
ΔE00 5.00
Rouge
#AB1239
ΔE00 5.12
Wine Red
#7B0323
ΔE00 5.27
Bordeaux
#7B002C
ΔE00 6.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901D30 #1D907D
analogous
#901D6A #901D30 #90441D
triadic
#901D30 #30901D #1D3090
tetradic
#901D30 #6A901D #1D907D #441D90
square
#901D30 #6A901D #1D907D #441D90
split-complementary
#901D30 #1D9044 #1D6A90
monochromatic
#2A080E #5D131F #901D30 #C32741 #DB4C64
Accessibility & contrast
On white
8.73
#901D30 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.40
#901D30 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901D30
8.73:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901D30 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901D30 | 1.00 | 8.73 | 2.40 | 8.73 |
| #FFFFFF | 8.73 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.40 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.73 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3C30
Deuteranopia (green-blind)
#5C542D
Tritanopia (blue-blind)
#9E0025
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #901d30; /* rgb */ color: rgb(144, 29, 48); /* oklch */ color: oklch(43.1% 0.149 17.6);
Tailwind
colors: {
custom: {
50: '#b86568',
500: '#901d30',
950: '#000000',
},
}SCSS
$custom: #901d30; $custom-light: #b86568; $custom-dark: #000000;
JSON
{
"hex": "#901d30",
"rgb": {
"r": 144,
"g": 29,
"b": 48
},
"hsl": {
"h": 350.087,
"s": 66.474,
"l": 33.922
},
"oklch": {
"l": 0.43128,
"c": 0.14928,
"h": 17.6
},
"luminance": 0.07021
}Semantic roles & 50–950 ramp
primary
#901D30
secondary
#4BBDAB
accent
#E9CD3E
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130606
muted
#827A7A