#901D29#901D29
#901D29 is a dark, vivid red. Relative luminance 0.070; OKLCH L 43.0% C 0.150 H 21.2°. Best body text is #FFFFFF at 8.77:1 contrast (WCAG AA passes).
Color values
| HEX | #901D29 |
|---|---|
| RGB | rgb(144, 29, 41) |
| HSL | hsl(354, 66%, 34%) |
| HSV | hsv(354, 80%, 56%) |
| CMYK | cmyk(0%, 79.9%, 71.5%, 43.5%) |
| CIE-LAB | lab(31.74, 47.43, 23.33) |
| CIE-LCH | lch(31.74, 52.85, 26.19°) |
| OKLab | oklab(43% 0.1394 0.054) |
| OKLCH | oklch(43% 0.15 21.2) |
| XYZ | xyz(12.3426, 6.9700, 2.7928) |
| Luminance | 0.0697 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 4.72
Carmine
#9D0216
ΔE00 5.60
Brown
#A52A2A
ΔE00 5.87
Wine Red
#7B0323
ΔE00 5.94
Crimson (survey)
#8C000F
ΔE00 6.09
Rouge
#AB1239
ΔE00 6.16
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901D29 #1D9084
analogous
#901D63 #901D29 #904B1D
triadic
#901D29 #29901D #1D2990
tetradic
#901D29 #63901D #1D9084 #4B1D90
square
#901D29 #63901D #1D9084 #4B1D90
split-complementary
#901D29 #1D904B #1D6390
monochromatic
#2A080C #5D131A #901D29 #C32738 #DB4C5B
Accessibility & contrast
On white
8.77
#901D29 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.39
#901D29 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901D29
8.77:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901D29 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901D29 | 1.00 | 8.77 | 2.39 | 8.77 |
| #FFFFFF | 8.77 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.39 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.77 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403B28
Deuteranopia (green-blind)
#5C5325
Tritanopia (blue-blind)
#9F0023
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #901d29; /* rgb */ color: rgb(144, 29, 41); /* oklch */ color: oklch(43.0% 0.150 21.2);
Tailwind
colors: {
custom: {
50: '#b86562',
500: '#901d29',
950: '#000000',
},
}SCSS
$custom: #901d29; $custom-light: #b86562; $custom-dark: #000000;
JSON
{
"hex": "#901d29",
"rgb": {
"r": 144,
"g": 29,
"b": 41
},
"hsl": {
"h": 353.739,
"s": 66.474,
"l": 33.922
},
"oklch": {
"l": 0.42999,
"c": 0.14953,
"h": 21.2
},
"luminance": 0.06968
}Semantic roles & 50–950 ramp
primary
#901D29
secondary
#4BBDB2
accent
#E9D83E
background
#FCF6F5
surface
#F8EBEA
border
#D1C6C6
text
#130605
muted
#827A79