#901D28#901D28
#901D28 is a dark, vivid red. Relative luminance 0.070; OKLCH L 43.0% C 0.150 H 21.7°. Best body text is #FFFFFF at 8.78:1 contrast (WCAG AA passes).
Color values
| HEX | #901D28 |
|---|---|
| RGB | rgb(144, 29, 40) |
| HSL | hsl(354, 66%, 34%) |
| HSV | hsv(354, 80%, 56%) |
| CMYK | cmyk(0%, 79.9%, 72.2%, 43.5%) |
| CIE-LAB | lab(31.72, 47.38, 23.94) |
| CIE-LCH | lch(31.72, 53.08, 26.81°) |
| OKLab | oklab(42.98% 0.1391 0.0552) |
| OKLCH | oklch(42.98% 0.15 21.7) |
| XYZ | xyz(12.3254, 6.9631, 2.7021) |
| Luminance | 0.0696 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 4.83
Carmine
#9D0216
ΔE00 5.29
Brown
#A52A2A
ΔE00 5.69
Crimson (survey)
#8C000F
ΔE00 5.78
Wine Red
#7B0323
ΔE00 6.11
Rouge
#AB1239
ΔE00 6.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901D28 #1D9085
analogous
#901D62 #901D28 #904C1D
triadic
#901D28 #28901D #1D2890
tetradic
#901D28 #62901D #1D9085 #4C1D90
square
#901D28 #62901D #1D9085 #4C1D90
split-complementary
#901D28 #1D904C #1D6290
monochromatic
#2A080C #5D131A #901D28 #C32736 #DB4C5A
Accessibility & contrast
On white
8.78
#901D28 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.39
#901D28 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901D28
8.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901D28 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901D28 | 1.00 | 8.78 | 2.39 | 8.78 |
| #FFFFFF | 8.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.39 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403B27
Deuteranopia (green-blind)
#5C5324
Tritanopia (blue-blind)
#9F0022
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #901d28; /* rgb */ color: rgb(144, 29, 40); /* oklch */ color: oklch(43.0% 0.150 21.7);
Tailwind
colors: {
custom: {
50: '#b86562',
500: '#901d28',
950: '#000000',
},
}SCSS
$custom: #901d28; $custom-light: #b86562; $custom-dark: #000000;
JSON
{
"hex": "#901d28",
"rgb": {
"r": 144,
"g": 29,
"b": 40
},
"hsl": {
"h": 354.261,
"s": 66.474,
"l": 33.922
},
"oklch": {
"l": 0.42982,
"c": 0.14961,
"h": 21.7
},
"luminance": 0.06961
}Semantic roles & 50–950 ramp
primary
#901D28
secondary
#4BBDB3
accent
#E9D93E
background
#FCF6F5
surface
#F8EBEA
border
#D1C6C6
text
#130605
muted
#827A79