#901D27#901D27
#901D27 is a dark, vivid red. Relative luminance 0.070; OKLCH L 43.0% C 0.150 H 22.1°. Best body text is #FFFFFF at 8.78:1 contrast (WCAG AA passes).
Color values
| HEX | #901D27 |
|---|---|
| RGB | rgb(144, 29, 39) |
| HSL | hsl(355, 66%, 34%) |
| HSV | hsv(355, 80%, 56%) |
| CMYK | cmyk(0%, 79.9%, 72.9%, 43.5%) |
| CIE-LAB | lab(31.71, 47.33, 24.56) |
| CIE-LCH | lch(31.71, 53.32, 27.43°) |
| OKLab | oklab(42.97% 0.1387 0.0564) |
| OKLCH | oklch(42.97% 0.15 22.1) |
| XYZ | xyz(12.3086, 6.9564, 2.6137) |
| Luminance | 0.0696 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 4.95
Carmine
#9D0216
ΔE00 5.00
Crimson (survey)
#8C000F
ΔE00 5.47
Brown
#A52A2A
ΔE00 5.52
Wine Red
#7B0323
ΔE00 6.29
Rouge
#AB1239
ΔE00 6.60
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901D27 #1D9086
analogous
#901D61 #901D27 #904D1D
triadic
#901D27 #27901D #1D2790
tetradic
#901D27 #61901D #1D9086 #4D1D90
square
#901D27 #61901D #1D9086 #4D1D90
split-complementary
#901D27 #1D904D #1D6190
monochromatic
#2A080B #5D1319 #901D27 #C32735 #DB4C59
Accessibility & contrast
On white
8.78
#901D27 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.39
#901D27 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901D27
8.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901D27 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901D27 | 1.00 | 8.78 | 2.39 | 8.78 |
| #FFFFFF | 8.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.39 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403B26
Deuteranopia (green-blind)
#5D5323
Tritanopia (blue-blind)
#9F0022
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #901d27; /* rgb */ color: rgb(144, 29, 39); /* oklch */ color: oklch(43.0% 0.150 22.1);
Tailwind
colors: {
custom: {
50: '#b86561',
500: '#901d27',
950: '#000000',
},
}SCSS
$custom: #901d27; $custom-light: #b86561; $custom-dark: #000000;
JSON
{
"hex": "#901d27",
"rgb": {
"r": 144,
"g": 29,
"b": 39
},
"hsl": {
"h": 354.783,
"s": 66.474,
"l": 33.922
},
"oklch": {
"l": 0.42966,
"c": 0.14968,
"h": 22.1
},
"luminance": 0.06955
}Semantic roles & 50–950 ramp
primary
#901D27
secondary
#4BBDB4
accent
#E9DB3E
background
#FCF6F5
surface
#F8EBE9
border
#D1C6C5
text
#130605
muted
#827A79