#901C43#901C43
#901C43 is a dark, vivid pink. Relative luminance 0.072; OKLCH L 43.5% C 0.152 H 6.8°. Best body text is #FFFFFF at 8.63:1 contrast (WCAG AA passes).
Color values
| HEX | #901C43 |
|---|---|
| RGB | rgb(144, 28, 67) |
| HSL | hsl(340, 67%, 34%) |
| HSV | hsv(340, 81%, 56%) |
| CMYK | cmyk(0%, 80.6%, 53.5%, 43.5%) |
| CIE-LAB | lab(32.18, 49.47, 6.92) |
| CIE-LCH | lch(32.18, 49.95, 7.96°) |
| OKLab | oklab(43.51% 0.151 0.0179) |
| OKLCH | oklch(43.51% 0.152 6.8) |
| XYZ | xyz(12.9312, 7.1669, 6.0115) |
| Luminance | 0.0717 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 2.69
Berry
#990F4B
ΔE00 2.84
Red Wine
#8C0034
ΔE00 3.77
Cranberry
#9E003A
ΔE00 4.20
Mulberry
#920A4E
ΔE00 4.51
Wine (survey)
#80013F
ΔE00 5.19
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901C43 #1C9069
analogous
#901C7D #901C43 #902F1C
triadic
#901C43 #43901C #1C4390
tetradic
#901C43 #7D901C #1C9069 #2F1C90
square
#901C43 #7D901C #1C9069 #2F1C90
split-complementary
#901C43 #1C902F #1C7D90
monochromatic
#2A0813 #5D122B #901C43 #C3265B #DC4A7B
Accessibility & contrast
On white
8.63
#901C43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.43
#901C43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901C43
8.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901C43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901C43 | 1.00 | 8.63 | 2.43 | 8.63 |
| #FFFFFF | 8.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B3D44
Deuteranopia (green-blind)
#595440
Tritanopia (blue-blind)
#9D002D
Achromatopsia (no color)
#4C4C4C
Design tokens & code
CSS
--color: #901c43; /* rgb */ color: rgb(144, 28, 67); /* oklch */ color: oklch(43.5% 0.152 6.8);
Tailwind
colors: {
custom: {
50: '#b66576',
500: '#901c43',
950: '#000000',
},
}SCSS
$custom: #901c43; $custom-light: #b66576; $custom-dark: #000000;
JSON
{
"hex": "#901c43",
"rgb": {
"r": 144,
"g": 28,
"b": 67
},
"hsl": {
"h": 339.828,
"s": 67.442,
"l": 33.725
},
"oklch": {
"l": 0.43507,
"c": 0.15203,
"h": 6.8
},
"luminance": 0.07165
}Semantic roles & 50–950 ramp
primary
#901C43
secondary
#4ABE97
accent
#EAB03D
background
#FBF6F7
surface
#F7EBED
border
#D0C6C8
text
#120608
muted
#817A7B