#901B28#901B28
#901B28 is a dark, vivid red. Relative luminance 0.069; OKLCH L 42.8% C 0.151 H 21.2°. Best body text is #FFFFFF at 8.85:1 contrast (WCAG AA passes).
Color values
| HEX | #901B28 |
|---|---|
| RGB | rgb(144, 27, 40) |
| HSL | hsl(353, 68%, 34%) |
| HSV | hsv(353, 81%, 56%) |
| CMYK | cmyk(0%, 81.3%, 72.2%, 43.5%) |
| CIE-LAB | lab(31.51, 47.99, 23.68) |
| CIE-LCH | lch(31.51, 53.52, 26.27°) |
| OKLab | oklab(42.82% 0.141 0.0546) |
| OKLCH | oklch(42.82% 0.151 21.2) |
| XYZ | xyz(12.2779, 6.8683, 2.6863) |
| Luminance | 0.0687 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 4.56
Carmine
#9D0216
ΔE00 5.47
Wine Red
#7B0323
ΔE00 5.83
Crimson (survey)
#8C000F
ΔE00 5.91
Brown
#A52A2A
ΔE00 5.96
Rouge
#AB1239
ΔE00 6.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901B28 #1B9083
analogous
#901B62 #901B28 #90481B
triadic
#901B28 #28901B #1B2890
tetradic
#901B28 #62901B #1B9083 #481B90
square
#901B28 #62901B #1B9083 #481B90
split-complementary
#901B28 #1B9048 #1B6290
monochromatic
#29080B #5C111A #901B28 #C42536 #DD4959
Accessibility & contrast
On white
8.85
#901B28 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.37
#901B28 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901B28
8.85:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901B28 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901B28 | 1.00 | 8.85 | 2.37 | 8.85 |
| #FFFFFF | 8.85 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.37 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.85 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3A27
Deuteranopia (green-blind)
#5C5324
Tritanopia (blue-blind)
#9F0021
Achromatopsia (no color)
#4A4A4A
Design tokens & code
CSS
--color: #901b28; /* rgb */ color: rgb(144, 27, 40); /* oklch */ color: oklch(42.8% 0.151 21.2);
Tailwind
colors: {
custom: {
50: '#b86461',
500: '#901b28',
950: '#000000',
},
}SCSS
$custom: #901b28; $custom-light: #b86461; $custom-dark: #000000;
JSON
{
"hex": "#901b28",
"rgb": {
"r": 144,
"g": 27,
"b": 40
},
"hsl": {
"h": 353.333,
"s": 68.421,
"l": 33.529
},
"oklch": {
"l": 0.42821,
"c": 0.15122,
"h": 21.2
},
"luminance": 0.06866
}Semantic roles & 50–950 ramp
primary
#901B28
secondary
#48BFB1
accent
#EBD83D
background
#FCF6F5
surface
#F8EBEA
border
#D1C6C6
text
#130605
muted
#827A79