#90181D#90181D
#90181D is a dark, vivid red. Relative luminance 0.067; OKLCH L 42.4% C 0.154 H 25.2°. Best body text is #FFFFFF at 9.00:1 contrast (WCAG AA passes).
Color values
| HEX | #90181D |
|---|---|
| RGB | rgb(144, 24, 29) |
| HSL | hsl(358, 71%, 33%) |
| HSV | hsv(358, 83%, 56%) |
| CMYK | cmyk(0%, 83.3%, 79.9%, 43.5%) |
| CIE-LAB | lab(31.05, 48.38, 30.03) |
| CIE-LCH | lch(31.05, 56.94, 31.82°) |
| OKLab | oklab(42.44% 0.1397 0.0658) |
| OKLCH | oklch(42.44% 0.154 25.2) |
| XYZ | xyz(12.0515, 6.6732, 1.8157) |
| Luminance | 0.0667 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Carmine
#9D0216
ΔE00 2.89
Crimson (survey)
#8C000F
ΔE00 2.97
Brown
#A52A2A
ΔE00 5.29
Indian Red
#850E04
ΔE00 5.55
Darkred
#8B0000
ΔE00 5.57
Blood Red
#980002
ΔE00 5.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#90181D #18908B
analogous
#901859 #90181D #904F18
triadic
#90181D #1D9018 #181D90
tetradic
#90181D #599018 #18908B #4F1890
square
#90181D #599018 #18908B #4F1890
split-complementary
#90181D #18904F #185990
monochromatic
#270708 #5C0F12 #90181D #C42128 #E04349
Accessibility & contrast
On white
9.00
#90181D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.33
#90181D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #90181D
9.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##90181D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##90181D | 1.00 | 9.00 | 2.33 | 9.00 |
| #FFFFFF | 9.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.33 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F391C
Deuteranopia (green-blind)
#5C5218
Tritanopia (blue-blind)
#9F001C
Achromatopsia (no color)
#494949
Design tokens & code
CSS
--color: #90181d; /* rgb */ color: rgb(144, 24, 29); /* oklch */ color: oklch(42.4% 0.154 25.2);
Tailwind
colors: {
custom: {
50: '#b96359',
500: '#90181d',
950: '#000000',
},
}SCSS
$custom: #90181d; $custom-light: #b96359; $custom-dark: #000000;
JSON
{
"hex": "#90181d",
"rgb": {
"r": 144,
"g": 24,
"b": 29
},
"hsl": {
"h": 357.5,
"s": 71.429,
"l": 32.941
},
"oklch": {
"l": 0.42436,
"c": 0.1544,
"h": 25.2
},
"luminance": 0.06671
}Semantic roles & 50–950 ramp
primary
#90181D
secondary
#43C0BB
accent
#EEE73A
background
#FCF6F5
surface
#F8EBE9
border
#D1C6C5
text
#130603
muted
#827A78