#901740#901740
#901740 is a dark, vivid pink. Relative luminance 0.069; OKLCH L 43.1% C 0.156 H 7.6°. Best body text is #FFFFFF at 8.81:1 contrast (WCAG AA passes).
Color values
| HEX | #901740 |
|---|---|
| RGB | rgb(144, 23, 64) |
| HSL | hsl(340, 72%, 33%) |
| HSV | hsv(340, 84%, 56%) |
| CMYK | cmyk(0%, 84%, 55.6%, 43.5%) |
| CIE-LAB | lab(31.61, 50.63, 8.10) |
| CIE-LCH | lch(31.61, 51.28, 9.08°) |
| OKLab | oklab(43.06% 0.1543 0.0207) |
| OKLCH | oklch(43.06% 0.156 7.6) |
| XYZ | xyz(12.7346, 6.9141, 5.5135) |
| Luminance | 0.0691 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 2.81
Red Wine
#8C0034
ΔE00 2.99
Berry
#990F4B
ΔE00 3.23
Cranberry
#9E003A
ΔE00 3.68
Mulberry
#920A4E
ΔE00 4.91
Wine (survey)
#80013F
ΔE00 5.18
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#901740 #179067
analogous
#90177D #901740 #902A17
triadic
#901740 #409017 #174090
tetradic
#901740 #7D9017 #179067 #2A1790
square
#901740 #7D9017 #179067 #2A1790
split-complementary
#901740 #17902A #177D90
monochromatic
#260611 #5B0F29 #901740 #C51F57 #E14177
Accessibility & contrast
On white
8.81
#901740 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.38
#901740 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #901740
8.81:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##901740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##901740 | 1.00 | 8.81 | 2.38 | 8.81 |
| #FFFFFF | 8.81 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.38 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.81 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#393B41
Deuteranopia (green-blind)
#58533D
Tritanopia (blue-blind)
#9E002A
Achromatopsia (no color)
#4A4A4A
Design tokens & code
CSS
--color: #901740; /* rgb */ color: rgb(144, 23, 64); /* oklch */ color: oklch(43.1% 0.156 7.6);
Tailwind
colors: {
custom: {
50: '#b76374',
500: '#901740',
950: '#000000',
},
}SCSS
$custom: #901740; $custom-light: #b76374; $custom-dark: #000000;
JSON
{
"hex": "#901740",
"rgb": {
"r": 144,
"g": 23,
"b": 64
},
"hsl": {
"h": 339.669,
"s": 72.455,
"l": 32.745
},
"oklch": {
"l": 0.4306,
"c": 0.15572,
"h": 7.6
},
"luminance": 0.06912
}Semantic roles & 50–950 ramp
primary
#901740
secondary
#42C196
accent
#EFB139
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#120608
muted
#817A7B