#7D4699#7D4699

#7D4699 is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.6% C 0.138 H 313.0°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#7D4699
RGB	rgb(125, 70, 153)
HSL	hsl(280, 37%, 44%)
HSV	hsv(280, 54%, 60%)
CMYK	cmyk(18.3%, 54.2%, 0%, 40%)
CIE-LAB	lab(39.65, 38.47, -36.19)
CIE-LCH	lch(39.65, 52.82, 316.75°)
OKLab	oklab(49.59% 0.0943 -0.1011)
OKLCH	oklch(49.59% 0.138 313)
XYZ	xyz(16.3964, 11.0406, 31.3981)
Luminance	0.1104 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D4699 #629946

analogous

#534699 #7D4699 #99468B

triadic

#7D4699 #997D46 #46997D

tetradic

#7D4699 #995346 #629946 #468B99

square

#7D4699 #995346 #629946 #468B99

split-complementary

#7D4699 #8B9946 #469953

monochromatic

#382045 #5B336F #7D4699 #9C64B8 #B78ECB

Accessibility & contrast

On white

6.55

#7D4699 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7D4699 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D4699

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D4699	#FFFFFF	#000000	##FFFFFF
##7D4699	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315A9C

Deuteranopia (green-blind)

#435F97

Tritanopia (blue-blind)

#7A5469

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7d4699;
/* rgb */ color: rgb(125, 70, 153);
/* oklch */ color: oklch(49.6% 0.138 313.0);

Tailwind

colors: {
  custom: {
    50: '#a57cb7',
    500: '#7d4699',
    950: '#000000',
  },
}

SCSS

$custom: #7d4699;
$custom-light: #a57cb7;
$custom-dark: #000000;

JSON

{
  "hex": "#7d4699",
  "rgb": {
    "r": 125,
    "g": 70,
    "b": 153
  },
  "hsl": {
    "h": 279.759,
    "s": 37.22,
    "l": 43.725
  },
  "oklch": {
    "l": 0.49586,
    "c": 0.13829,
    "h": 313
  },
  "luminance": 0.1104
}

Semantic roles & 50–950 ramp

primary

#7D4699

secondary

#95B784

accent

#CD5B81

background

#FAF7FB

surface

#F4EEF6

border

#CEC9D0

text

#0F0911

muted

#7F7B80

Preview Lab

Preview with #7D4699

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →