#7D4697#7D4697

#7D4697 is a mid, vivid purple. Relative luminance 0.110; OKLCH L 49.5% C 0.136 H 313.8°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#7D4697
RGB	rgb(125, 70, 151)
HSL	hsl(281, 37%, 43%)
HSV	hsv(281, 54%, 59%)
CMYK	cmyk(17.2%, 53.6%, 0%, 40.8%)
CIE-LAB	lab(39.54, 38.02, -35.16)
CIE-LCH	lch(39.54, 51.78, 317.24°)
OKLab	oklab(49.47% 0.0942 -0.0981)
OKLCH	oklch(49.47% 0.136 313.8)
XYZ	xyz(16.2326, 10.9751, 30.5355)
Luminance	0.1098 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D4697 #609746

analogous

#544697 #7D4697 #974688

triadic

#7D4697 #977D46 #46977D

tetradic

#7D4697 #975446 #609746 #468897

square

#7D4697 #975446 #609746 #468897

split-complementary

#7D4697 #889746 #469754

monochromatic

#381F43 #5A336D #7D4697 #9C63B7 #B78DCA

Accessibility & contrast

On white

6.57

#7D4697 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#7D4697 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D4697

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D4697	#FFFFFF	#000000	##FFFFFF
##7D4697	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325A9A

Deuteranopia (green-blind)

#445F95

Tritanopia (blue-blind)

#7B5368

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7d4697;
/* rgb */ color: rgb(125, 70, 151);
/* oklch */ color: oklch(49.5% 0.136 313.8);

Tailwind

colors: {
  custom: {
    50: '#a57cb6',
    500: '#7d4697',
    950: '#000000',
  },
}

SCSS

$custom: #7d4697;
$custom-light: #a57cb6;
$custom-dark: #000000;

JSON

{
  "hex": "#7d4697",
  "rgb": {
    "r": 125,
    "g": 70,
    "b": 151
  },
  "hsl": {
    "h": 280.741,
    "s": 36.652,
    "l": 43.333
  },
  "oklch": {
    "l": 0.49469,
    "c": 0.13598,
    "h": 313.8
  },
  "luminance": 0.10975
}

Semantic roles & 50–950 ramp

primary

#7D4697

secondary

#93B683

accent

#CD5B80

background

#FAF7FB

surface

#F4EEF6

border

#CEC9D0

text

#0F0911

muted

#7F7B80

Preview Lab

Preview with #7D4697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →