#7D40BD#7D40BD

#7D40BD is a mid, vivid violet. Relative luminance 0.117; OKLCH L 51.1% C 0.188 H 302.6°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#7D40BD
RGB	rgb(125, 64, 189)
HSL	hsl(269, 49%, 50%)
HSV	hsv(269, 66%, 74%)
CMYK	cmyk(33.9%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(40.74, 50.21, -55.82)
CIE-LCH	lch(40.74, 75.08, 311.97°)
OKLab	oklab(51.1% 0.1015 -0.1586)
OKLCH	oklch(51.1% 0.188 302.6)
XYZ	xyz(19.4740, 11.7009, 49.3668)
Luminance	0.1170 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D40BD #80BD40

analogous

#4042BD #7D40BD #BC40BD

triadic

#7D40BD #BD7D40 #40BD7D

tetradic

#7D40BD #BD4042 #80BD40 #40BDBC

square

#7D40BD #BD4042 #80BD40 #40BDBC

split-complementary

#7D40BD #BDBC40 #42BD40

monochromatic

#412162 #5F318F #7D40BD #9C6DCD #BB9ADD

Accessibility & contrast

On white

6.29

#7D40BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#7D40BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D40BD

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D40BD	#FFFFFF	#000000	##FFFFFF
##7D40BD	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC1

Deuteranopia (green-blind)

#0B60BA

Tritanopia (blue-blind)

#705C79

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7d40bd;
/* rgb */ color: rgb(125, 64, 189);
/* oklch */ color: oklch(51.1% 0.188 302.6);

Tailwind

colors: {
  custom: {
    50: '#a779d2',
    500: '#7d40bd',
    950: '#000000',
  },
}

SCSS

$custom: #7d40bd;
$custom-light: #a779d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7d40bd",
  "rgb": {
    "r": 125,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 269.28,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.51104,
    "c": 0.18832,
    "h": 302.6
  },
  "luminance": 0.11701
}

Semantic roles & 50–950 ramp

primary

#7D40BD

secondary

#ADC990

accent

#D94F96

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7D40BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →