#7D40BC#7D40BC

#7D40BC is a mid, vivid violet. Relative luminance 0.117; OKLCH L 51.0% C 0.187 H 302.9°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#7D40BC
RGB	rgb(125, 64, 188)
HSL	hsl(270, 49%, 49%)
HSV	hsv(270, 66%, 74%)
CMYK	cmyk(33.5%, 66%, 0%, 26.3%)
CIE-LAB	lab(40.67, 49.97, -55.35)
CIE-LCH	lch(40.67, 74.57, 312.07°)
OKLab	oklab(51.03% 0.1016 -0.1572)
OKLCH	oklch(51.03% 0.187 302.9)
XYZ	xyz(19.3658, 11.6576, 48.7971)
Luminance	0.1166 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D40BC #7FBC40

analogous

#4041BC #7D40BC #BB40BC

triadic

#7D40BC #BC7D40 #40BC7D

tetradic

#7D40BC #BC4041 #7FBC40 #40BCBB

square

#7D40BC #BC4041 #7FBC40 #40BCBB

split-complementary

#7D40BC #BCBB40 #41BC40

monochromatic

#402161 #5F308E #7D40BC #9C6CCD #BB9ADD

Accessibility & contrast

On white

6.30

#7D40BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#7D40BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D40BC

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D40BC	#FFFFFF	#000000	##FFFFFF
##7D40BC	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC0

Deuteranopia (green-blind)

#0F60B9

Tritanopia (blue-blind)

#715C78

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7d40bc;
/* rgb */ color: rgb(125, 64, 188);
/* oklch */ color: oklch(51.0% 0.187 302.9);

Tailwind

colors: {
  custom: {
    50: '#a779d1',
    500: '#7d40bc',
    950: '#000000',
  },
}

SCSS

$custom: #7d40bc;
$custom-light: #a779d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7d40bc",
  "rgb": {
    "r": 125,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 269.516,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.51032,
    "c": 0.1872,
    "h": 302.9
  },
  "luminance": 0.11658
}

Semantic roles & 50–950 ramp

primary

#7D40BC

secondary

#ACC98F

accent

#D94F95

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7D40BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →