#7D40BB#7D40BB

#7D40BB is a mid, vivid violet. Relative luminance 0.116; OKLCH L 51.0% C 0.186 H 303.1°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#7D40BB
RGB	rgb(125, 64, 187)
HSL	hsl(270, 49%, 49%)
HSV	hsv(270, 66%, 73%)
CMYK	cmyk(33.2%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(40.60, 49.72, -54.88)
CIE-LCH	lch(40.60, 74.05, 312.18°)
OKLab	oklab(50.96% 0.1017 -0.1558)
OKLCH	oklch(50.96% 0.186 303.1)
XYZ	xyz(19.2584, 11.6146, 48.2313)
Luminance	0.1162 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D40BB #7EBB40

analogous

#4041BB #7D40BB #BB40BB

triadic

#7D40BB #BB7D40 #40BB7D

tetradic

#7D40BB #BB4041 #7EBB40 #40BBBB

square

#7D40BB #BB4041 #7EBB40 #40BBBB

split-complementary

#7D40BB #BBBB40 #41BB40

monochromatic

#402160 #5F308D #7D40BB #9C6CCD #BA99DC

Accessibility & contrast

On white

6.32

#7D40BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#7D40BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D40BB

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D40BB	#FFFFFF	#000000	##FFFFFF
##7D40BB	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EBF

Deuteranopia (green-blind)

#125FB8

Tritanopia (blue-blind)

#715B78

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7d40bb;
/* rgb */ color: rgb(125, 64, 187);
/* oklch */ color: oklch(51.0% 0.186 303.1);

Tailwind

colors: {
  custom: {
    50: '#a779d0',
    500: '#7d40bb',
    950: '#000000',
  },
}

SCSS

$custom: #7d40bb;
$custom-light: #a779d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7d40bb",
  "rgb": {
    "r": 125,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 269.756,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.50959,
    "c": 0.18609,
    "h": 303.1
  },
  "luminance": 0.11615
}

Semantic roles & 50–950 ramp

primary

#7D40BB

secondary

#ACC88F

accent

#D94F94

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7D40BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →