#7D40AF#7D40AF

#7D40AF is a mid, vivid violet. Relative luminance 0.111; OKLCH L 50.1% C 0.173 H 306.4°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#7D40AF
RGB	rgb(125, 64, 175)
HSL	hsl(273, 46%, 47%)
HSV	hsv(273, 63%, 69%)
CMYK	cmyk(28.6%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(39.79, 46.82, -49.11)
CIE-LCH	lch(39.79, 67.86, 313.63°)
OKLab	oklab(50.11% 0.1026 -0.1389)
OKLCH	oklch(50.11% 0.173 306.4)
XYZ	xyz(18.0271, 11.1221, 41.7462)
Luminance	0.1112 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D40AF #72AF40

analogous

#4540AF #7D40AF #AF40AA

triadic

#7D40AF #AF7D40 #40AF7D

tetradic

#7D40AF #AF4540 #72AF40 #40AAAF

square

#7D40AF #AF4540 #72AF40 #40AAAF

split-complementary

#7D40AF #AAAF40 #40AF45

monochromatic

#3D1F55 #5D3082 #7D40AF #9B65C7 #B892D7

Accessibility & contrast

On white

6.51

#7D40AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#7D40AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D40AF

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D40AF	#FFFFFF	#000000	##FFFFFF
##7D40AF	1.00	6.51	3.22	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB2

Deuteranopia (green-blind)

#295EAC

Tritanopia (blue-blind)

#755771

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7d40af;
/* rgb */ color: rgb(125, 64, 175);
/* oklch */ color: oklch(50.1% 0.173 306.4);

Tailwind

colors: {
  custom: {
    50: '#a678c7',
    500: '#7d40af',
    950: '#000000',
  },
}

SCSS

$custom: #7d40af;
$custom-light: #a678c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7d40af",
  "rgb": {
    "r": 125,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 272.973,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.50115,
    "c": 0.17269,
    "h": 306.4
  },
  "luminance": 0.11122
}

Semantic roles & 50–950 ramp

primary

#7D40AF

secondary

#A3C388

accent

#D6528D

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7D40AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →